Social Media Channel Lead - Marketing Ops Sr Mgr (US- Remote)

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of. Join us.

Social Media Channel Lead- Marketing Ops Sr Mgr

Live

What you will do

Lets do this. Lets change the world. In this vital role you will be the Social Media subject matter expert (SME) for the Global Commercial Capabilities organization and will be responsible for developing and implementing enterprise-wide social media strategies on a global scale. They will ensure that the appropriate capabilities, partners, and protocols are in place to support our commercial organization.

The Sr. Manager will be part of a robust Marketing Operations & Innovation Team which frequently interacts with cross-functional teams and partnering agencies/vendors to connect consumer and healthcare professional marketing activities & media performance data across brands, business strategy, goals, and tactics.

This position reports to the Director of Marketing Operations & Innovation.

Job responsibilities include:

• Social Media Strategy
• Responsible for our overall commercial social media strategy development, planning and delivering in partnership with agencies, brand teams and corporate affairs
• Advance and operationalize new social media capabilities with input from key partners
• Identify goals & critical metrics for social media programs and work with our commercial data and analytics team to measure and analyze performance, plus return on investment
• Foster a culture of innovation, communicate trends and provide perspective on evolving technology to drive competitive advantages
• Operations
• Ensure that the appropriate service offerings, capabilities, and partners are in place to support all commercial marketing strategies (Direct to Consumer and Health Care Practitioner)
• Manage and optimize global enterprise social media platforms and partnerships (including but not limited to Sprinklr, Facebook, LinkedIn, Twitter, and more)
• Identify and operationalize social media capabilities and processes
• Work with internal and external partner ecosystem to lead centralized community management and moderation efforts
• Ensure adherence to all legal, compliance, regulatory and privacy standards, and policies
• Project Management
• Act as the day-to-day social media SME and capabilities lead for the commercial organization
• Provide guidance and oversight of the shared goals and objectives across Global Commercial & brand teams, to drive business outcomes

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a manager with these qualifications.

Basic Qualifications

• Doctorate degree and 2 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

Or

• Masters degree and 4 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

Or

• Bachelors degree and 6 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

Or

• Associates degree and 10 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

Or

• High school diploma / GED and 12 years in a strategic marketing, planning, media/communication strategy role in a customer facing industry

Preferred Qualifications

• 10+ Years of overall experience managing social media strategy, campaigns, and Digital Media with an emphasis on growth & performance
• In-depth experience with Google Marketing Platform (Google DV360 and DCM), Facebook Business Manager, Facebook Ads Manager, Snapchat, Pinterest, YouTube, Twitter, and more
• Excellent verbal and written communication skills; includes strong interpersonal skills with demonstrated ability to work effectively
• Experience in Pharmaceutical Consumer Marketing and/or Consumer Package Goods marketing industry
• Experience managing and working with outside vendors / advertising agencies
• Masters degree (MBA, MSc, etc.) a plus
• Self-starter with a highly developed curiosity and the commitment to test, learn, adapt and be agile in a constantly evolving environment
• Experience managing and optimizing digital marketing campaigns and channels to deliver against acquisition and retention performance indicators
• Strong understanding of the rapidly evolving digital media landscape
• You are an authority in Paid Social & Display media (including underlying technology - and the unique role these two channels plays among a full marketing mix) and how to use these channels to drive direct-to-patient messaging, acquisition, and retention
• You are able to think holistically and have a deep understanding of our consumers, their digital media habits
• You are also eager to innovate, measure, test, sometimes fail, learn, and evolve to shape the strategy and planning for unbranded/branded campaigns across Paid Social & Display media

Thrive

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.

• Vast opportunities to learn and move up and across our global organization
• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
• Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

Apply now

for a career that defies imagination

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

careers.amgen.com

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Amgen requires all staff in the United States, Puerto Rico and Canada to be vaccinated from COVID 19 as a condition of employment. In accordance with applicable law, Amgen will provide reasonable accommodations to staff members who qualify on the basis of a medical reason or a sincerely held religious belief, practice, or observance. Such accommodation may not pose an undue hardship to Amgen, its operations, or its staff.