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Associate Director, Digital & Omnichannel Strategy, Oncology

Employer
AbbVie
Location
Lake County, Illinois
Start date
May 9, 2022

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Discipline
Information Technology, Marketing, Science/R&D, Oncology
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
BioMidwest, Best Places to Work
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Job Details

  • The Associate Director, Digital & Omnichannel Strategy is responsible for playing an integral role on the extended cross-functional support team for the US Area Franchises. As a member of the AbbVie Digital Lab (part of Commercial Analytics & Operations (CA&O) organization) supporting our brand franchises, the Associate Director, Digital & Omnichannel Strategy will bring Digital / CRM / omnichannel subject matter expertise to strategic brand plans and have responsibility for ensuring the customer experiences is optimized for key stakeholders: Consumers/Patients and Health Care Professionals (HCPs). This role serves as a business partner in the development and pull-through of a differentiated and insights-driven customer experience. The role supports the franchise teams by leading the orchestration and alignment of omnichannel touchpoints across the customer journey.

     

    This role will also be accountable for bringing expertise and leadership support to advance the Digital Transformation key priorities. Specifically, developing and maintaining brand experience designs, ensuring adherence of customer privacy and compliance practices, drafting of marketing campaign business rules and requirements, as well as identifying and partnering with Analytics teams to develop and utilize sound measurement/reporting constructs for all programs. The Associate Director will also ensure that all Digital/CRM activities align and integrate well with the existing Digital/CRM multichannel ecosystem.

     

    Key Responsibilities Include:  

  • Lead omnichannel and customer experience design and CRM/Digital expertise in support of the Brand team.
  • Guide development of impactful and relevant in-field team tools and assets (sales aids).
  • Lead pathfinding brands on proof of concepts/pilots for emerging digital capabilities.
  • Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (i.e., Social, email, website touchpoints, etc.).
  • Collaborate effectively in a matrixed environment with Brand Marketing, Creative / CRM / Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), Sales Operations, and Medical/Regulatory/Legal integrated business partners.
  • Maintain a deep understanding of Brand customer insights, journey and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
  • Lead cross-functional team (Brand/Omnichannel/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy.
  • Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
  • Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help AbbVie anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
  • Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
  • Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.).
  • Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition and retention. (e.g., CRM database management).
  • Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch.
  • Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices.
  • Understand and execute data capture and data privacy (opt management) consistently across all channels.
  • Identify new or unique Brand CRM/Digital data requirements needed for program.

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Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
 North Chicago
Illinois
60064
US
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