Associate Manager, Marketing Analytics - Gastroenterology
- Employer
- AbbVie
- Location
- Lake County, Illinois
- Posted
- May 09, 2022
- Ref
- 2204361
- Hotbed
- Best Places to Work, BioMidwest
- Required Education
- Bachelors Degree
- Position Type
- Full time
Key Responsibilities:
- To provide analytic leadership and integrate marketing and sales information to for a key launch brand
- Strengthen the brand team's understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician, patient, managed care, competitive and economic factors
- Inform the annual financial forecasting and brand planning processes – through the application of predictive models that evaluate sales contribution due to promotion
- Develop fact-based promotional investment strategies that increase the return on promotional investments
- Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication