Marketing Manager I/II, Gastroenterology, Consumer
- Employer
- AbbVie
- Location
- Lake County, Illinois
- Start date
- May 9, 2022
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- Discipline
- Marketing, Strategic Marketing
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- BioMidwest, Best Places to Work
Job Details
Position Summary: The Marketing Manager I/II works in concert with the Associate Marketing Director and brand team to develop and execute strategic and tactical marketing plans which drive key consumer marketing business initiatives. This person is responsible for managing cross-functional teams in the development of advertising and promotion tactics and execution. This position requires the individual to foster positive working relationships to partner collaboratively with internal and external partners to execute plans. Whether the role will be a MM I or MM II will depend on the candidates’ background and experience.
Key Responsibilities Include:
- Lead development and manage execution of DTC tactics to drive brand awareness, disease awareness, acquisition, and conversion initiatives through a variety of channels including: broadcast, CRM, display, in-office and print, with a strong emphasis in digital communications.
- Understand and leverage trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis to the marketing plan.
- Utilize various research methods (e.g., market surveys, focus groups, consumer interviews) to provide effective brand positioning and key points of differentiation into the marketplace.
- Direct and manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work product in a timely fashion (meets deadlines). Ensure that regulatory and compliance guidelines are followed.
- Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
- Assist in the management of the scope, direction, and terms of the agency relationship and aid in oversight of all aspects of agency relations.
- Track and manage the Consumer Marketing Budget while collaborating with the team to utilize resources effectively and efficiently
- Exhibits the AbbVie Ways of Working, including “Decide Smart and Sure” and “Agile and Accountable”
- This position will sit in our Lake County office
Company
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.
Stock Symbol: ABBV
Stock Exchange: NYSE
- Website
- http://www.abbvie.com/
- Phone
- 1-800-255-5162
- Location
-
1 North Waukegan Road
North Chicago
Illinois
60064
US
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