Associate Director - Marketing Technology

San Francisco, California
May 09, 2022
Required Education
Bachelors Degree
Position Type
Full time


The Associate Director of Marketing Technology (MarTech)  is responsible for all technology initiatives that power Marketing and Patient Services. This includes responsibility to define and maintain marketing technology strategy and roadmap, plan and manage the enablement of new platform capabilities, manage a portfolio of brand specific website projects, oversee the delivery and effectiveness of digital production agencies and other MarTech service providers, and manage tools and standards for website analytics and tagging. He/she will play a critical role of enabling AbbVie’s ambition to create an intuitive, insight driven, connected customer experiences for patients and health care professionals that are powered by digital innovation.

The Associate Director of Marketing Technology (MarTech) will provide management oversight, coaching, and mentoring to an organization of >20 resources including 5 employees and multiple vendor partners. He/she will report directly to the Head of BTS PCYC and US Commercial Finance.


Qualified candidates must have proven experience with Amazon Web Services (AWS), Sharepoint, Google Analytics, and managing digital agency delivery on the platform.

Primary Responsibilities/Duties

  • Anticipate and understand the Marketing and Advertising technology needs of the PCYC Commercial organization; lead team to recommend technology options to achieve marketing objectives.
  • Educate IT and business stakeholders on the capabilities of the existing technical capabilities already in-place, technology in use by AbbVie US commercial teams and trends in market.
  • Propose, initiate, and lead programs that create new digital marketing capabilities. Establish consensus on the value and need for new capabilities.
  • Direct a team to manage a project portfolio of projects; leveraging experience to anticipate risk and drive continuous improvement on communication and execution.
  • Ensure that project estimates and timelines are complete, comprehensive, and risk tolerant.
  • Drive continuous improvements in cost and throughput of the team.
  • Establish standards and guidelines for effective use of the PCYC MarTech solutions, their integration within other applications in the Business Analytics and Field Sales functions, and integration with other core AbbVie systems.
  • Effectively work with Director and VP level business leaders across Sales, Marketing, Customer Experience, Managed Health Care, Medical Affairs, Finance, Marketing Analytics, and HEOR to drive for results.
  • Responsible for compliance with applicable AbbVie Policies and procedures.
  • Provide management oversight, coaching, and mentoring for a team of 5 employees and multiple vendor partners.
  • Work with minimal oversight; deliverables and relationships are monitored through periodic reviews.