Digital Marketing Operations Sr. Marketing Manager/ Manager

Remote - USA
Jan 16, 2022
Required Education
Masters Degree/MBA
Position Type
Full time
GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. GRAIL, LLC is a wholly-owned subsidiary of Illumina, Inc. (NASDAQ:ILMN). For more information, please visit

The Digital Marketing Operations Senior Manager/Manager will be responsible for the successful management, execution and optimization of the website including SEO and SEM. This position reports to the Senior Director of Digital Marketing Operations and will support B2B (Employers, Health Care Providers, Health Systems, and Health Plans) and Consumer/Patient marketing teams. The candidate must be able to operate in a fast-paced organization with high expectations on quality of deliverables. This is an excellent opportunity for an experienced digital marketing professional seeking to join a high-performing mission-driven team. 
You will:
  • Support product marketing leads in developing and implementing impactful digital tactics. Lead day-to-day execution of digital campaigns, tactics and programs to drive website traffic, product sales, and other business objectives
  • Lead the scrum process to implement every other week sprint releases
  • Develop channel metrics and corresponding benchmarks to assess value through analytics, measure success, and recommend campaign optimization based on results.
  • Lead and report on Marketing Automation programs to highlight opportunities for enhancement to improve metrics & KPIs
  • Maintain view of latest practices and tools across the industry to identify and drive best practice recommendations. Be a subject matter expert in UX/UI and a penchant for testing
  • Lead external partners and vendors including media, digital, and creative agencies as needed
  • Work cross-functionally with marketing leads, Corporate Communications, Regulatory, Product Management, Clinical Development, and other Commercial functions to enable optimal campaign execution 

Your Background should Include
  • Bachelor’s Degree or equivalent; MBA is preferred
  • 7+ years experience in Digital Marketing at a healthcare start up having targeted the audiences mentioned above
  • Experienced with Agile methodology. Certification is preferred. Experience participating in a Scrum team and handling a backlog
  • Must be familiar with Craft CMS and have some front end development skills - Java and CSS
  • Experience running and optimizing SEM campaigns in Google and Bing. Plus, experience with SEO optimization tools such as SEMRush, Screaming Frog or Ahrefs.
  • Google Analytics expertise along with Google Tag Manager, Google Search Console, Google Cloud Console. Heat mapping tools such as Hotjar or Crazy Egg
  • Experience executing SMS and Chat programs
  • Experience with Marketing Automation Platforms and how they interact with a site - Pardot, Salesforce Marketing Cloud
  • Strong project leadership and management skills ideally using JIRA
  • Technical competency combined with an eye for design and maintaining brand guidelines. Nice to have Illustrator, Photoshop and Adobe Spark experience.
  • Shown ability to collaborate and work cross-functionally to get results in a matrixed, fast-paced environment
  • Attention to detail and strong organizational skills
  • Track record of challenging the status quo and demonstrating passion for breakthrough ideas
  • Should have a passion to implement and drive for results but able to realize when lack of process is impeding results and be driven to create processes.

GRAIL is an Equal Employment Office and Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Following extensive monitoring, research, consideration of business implications, and advice from internal and external experts, GRAIL has made the decision to require all U.S. employees receive the COVID-19 vaccines as a condition of employment. “Full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered. Anyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.