Senior Manager: Global HCP Marketing Rimegepant

Employer
Pfizer
Location
New York City, New York
Posted
Jan 13, 2022
Ref
4835461
Required Education
Bachelors Degree
Position Type
Full time

ROLE SUMMARY 

Rimegepant is the first and only oral CGRP receptor antagonist for the acute and preventive treatment of migraine and is approved in the U.S. (United States). where it is commercialized under the trade name Nurtec® ODT. Rimegepant has the unique opportunity to change the paradigm in migraine treatment and potentially establish a new standard of care. Currently there are more than 1 billion people who suffer from migraines worldwide, making this one of the largest population health challenges of our times. Rimegepant is also currently approved in Israel, UAE (United Arab Emirates), and Kuwait and applications for approval of Rimegepant are currently under review by the European Medicines Agency and other regulatory authorities outside of the U.S. and pending approval. Rimegepant will launch in Europe Q2 2022 followed by markets across IDM (International Developed Markets), Emerging Markets and China. Pfizer is solely responsible for the commercialization of this blockbuster asset outside of the U.S.   

  • Rimegepant is a critical launch asset with accountability to contribute growth over the next 3 years across three business units

  • This role reports to the Senior Director: Global Team Lead, Brand Launch Navigator for Rimegepant and is accountable for developing omnichannel tactics to maximize the launch of Rimegepant globally 

ROLE RESPONSIBILITIES  

 

Development of HCP content  

  • Develop customer insights to identify critical success factors and inform short- and long-term strategies in coordination with the Director HCP Lead and Global cross-functional team  

  • Lead development of HCP tactical plan and creation of omnichannel content and resources aligned with the BM 3.3 go to market model  and large digial focus  

  • Support value proposition and messaging alignment for HCPs including core claims based on HCP stakeholder insights  

  • Responsible for implementation of Global campaign including messaging, materials, and events ensuring alignment with GLocal principles and BM 3.3  

  • Gather findings from markets and any market research and partner with team to develop the strategy  

  • Demonstrate a strong understanding of competitor space and the therapeutic area to maximize value  

  • Support the tactical execution of key tactics identified within Global operational plan a 

  • Ensure coordination and successful team working with Global Marketing Director: HCP Lead and Thought Leader Lead  

  • Manage projects through RC to ensure impact and compliance 

 

Glocal engagement  

  • Align with local markets to ensure global strategic consistency and appropriate relevance for key Glocal priority anchor markets  

  • Collaborate with local market teams to ensure pull through of Global brand tactics  

 

QUALIFICATIONS  

  • Minimum 7+ years of experience in US or global pharmaceutical marketing 

  • Strong marketing, analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision; can manage through ambiguity 

  • HCP marketing experience and digital expertise preferred   

  • Excellent communication and presentation skills 

  • Experience collaborating with cross functional and GLocal teams  

  • Achieves results through others across functions, geographies, and a variety of personality styles 

  • Ability to plan, organize, focus, and execute in a fast-paced, dynamic environment with a high degree of urgency 

  • Demonstrated understanding of the operational complexities required to execute against GLocal Launch readiness in a highly competitive market 

  • Must be mature, self-drive and have exceptional learning agility  

  • BA/BS required, MBA or advanced degree in a related field preferred but not required 

  • Previous experience successfully working within an Alliance preferred but not required  

  • A commitment to excellence – both in the results achieved and in how they are achieved  

  • Focused on Pfizer values, demonstrates an absolute commitment to adherence to all applicable compliance rules and regulations 

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

  • International travel based on business needs ~20%, leadership based in New York City

Other Job Details

  • Last Date to Apply for the job: January 27, 2022
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