Director, Marketing, HAE Franchise

Employer
CSL Behring
Location
King of Prussia, Pennsylvania
Posted
Jan 11, 2022
Ref
R-159045
Hotbed
Pharm Country
Required Education
Bachelors Degree
Position Type
Full time
Job Description

The Director, in collaboration with Sales, Corporate Accounts, Business Operations and Medical Affair ensures that functional area strategies are aligned with the overall HAE (HAEGARDA and BERINERT) brand strategies. The Director is accountable for overall sales, market share and management of the HAE Franchise.

Responsibilities:

  • The Director, in collaboration with Sales, Corporate Accounts, Business Operations and Medical Affair ensures that functional area strategies are aligned with the overall HAE (HAEGARDA and BERINERT) brand strategies. The Director is accountable for overall sales, market share and management of the HAE Franchise.
  • Recommends and drives the alignment of resources and initiatives to achieve current and long-term HAE franchise objectives.
  • Accountable for production plan forecasting, including gaining stakeholder input on projections
  • Works closely with the Executive Director of Marketing to identify new product opportunities, accelerate the process of bringing new product enhancements and line extension concepts to the U.S. market.  Considers input from external partners and customers, aligns them with global commercial development business plans
  • Responsible for the effective management and operation marketing activities within the approved budget
  • Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements
  • Develops and manages effective agency relationships in support of key initiatives.  Manages vendors used for brand programs and projects and ensures alignment with HAE business teams
  • Build effective and productive working relationships with key External Customers, including HCP thought leaders, patient advocacy groups and professional societies that are stakeholders in the treatment of HAE   
  • Leads four direct reports to ensure alignment to brand objectives and deliverable timelines.  Identify high caliber individual(s) for roles and provide professional development support

Qualifications:

BS/BA, MBA preferred

At least 10 years relevant health care marketing and commercial planning experience.   Three years of people management preferred.  Must have demonstrated experience in leading Brands and contributing to the commercial success of them.

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