Associate Director/Director, Key Customer Marketing

Location
Redwood City, California
Posted
Jan 09, 2022
Ref
3735345
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time

Title:                                   Associate Director/Director, Key Customer Marketing
Reports To:                       Senior Director, Key Customer Marketing
Location:                           Field Based (West Region)
Classification:                  Exempt
 

Overview:

The Associate Director/Director Key Customer Marketing will play an integral role within the US Marketing team, contributing to the continued success of UDENYCA®, in addition to preparing for the potential launch of a PD-1 inhibitor, toripalimab.  The Associate Director/Director, Key Customer Marketing will develop advocacy with Key Opinion Leaders (KOLs) in addition to leading critical in-line marketing initiatives in preparation for multiple launches in the US.

This position will be based remotely, within the West Region

Principle Responsibilities and Duties:

  • Develop Regional KOL engagement strategy, in alignment with overarching Key Customer Marketing plan for toripalimab and UDENYCA®
  • In support of the annual advisory board plan, lead the development and execution of both toripalimab and UDENYCA® Ad Boards at the National and Regional level
  • Play an integral role in the development of the cross functional KOL engagement strategy for prioritized Congresses
  • Support the development of both strategic and operational readiness plans for toripalimab and UDENYCA® speakers bureau (nomination, training, and monitoring)
  • Assist in development of Speaker Program educational content
  • Lead approval of marketing materials through the PRC review process, to ensure the marketing content follow is compliant with medical, regulatory and legal requirements
  • Participate in the annual brand planning process, lead the development of the Regional OL plan and budget for assigned tactics
  • Cultivate relationships, manage, and provide direction and leadership to agency partners to deliver on key strategic and tactical initiatives within timelines and allocated budget
  • Collaborate with HCP marketing team for toripalimab and UDENCYA® brand strategy and tactical alignment

Experience, Education, Training, Traits:

  • 3+ years of pharmaceutical/biotech in-line marketing experience
  • Bachelor’s degree in Business, Science or related field. Master’s degree (MBA) is strongly preferred
  • Launch experience in Oncology, Immuno-oncology experience preferred
  • Strong interpersonal skills with the ability to interact with and present to KOLs
  • Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, field sales leadership, regulatory, compliance, market research and others
  • Excellent strategic thinking skills with ability to formulate, develop and execute strategy
  • Ability to gather insights from customer engagements and translate market research findings into actionable insights and tactical plans
  • Ability to understand and communicate clinical data and high-level science
  • Demonstrated excellence in project management and effectively managing multiple projects/priorities
  • Demonstrated ability to lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
  • Champion materials through medical, legal, regulatory reviews (promotional review) process
  • Travel greater than 40% as dictated by business need, including overnights and attendance at some evening and weekend programs

 

Beginning July 19, 2021, Coherus BioSciences requires all new hires to be fully vaccinated against COVID-19 as of their start date.  This requirement is a condition of employment at Coherus BioSciences, and it applies regardless of whether the position is located at a Coherus BioSciences facility or is fully remote.  If you are unable to receive the vaccine due to a disability or serious medical condition, or because it is prohibited as a result of your sincerely held religious beliefs, you will have an opportunity to request a reasonable accommodation.