Global Marketing Manager, Next Generation Sequencing

Employer
DNA Script
Location
San Francisco, CA
Posted
Jan 08, 2022
Ref
5036
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time

Opportunity and Challenges

We are looking to assemble a team of best-in-class, innovative and passionately impatient people. We want to gather their talents and skills to achieve one goal: unlock the power of “DNA-write.” We offer the opportunity of joining a dynamic, international, and highly skilled team in a pioneering startup. Our DNA On Demand platform not only has the potential to change the way the world makes and uses synthetic DNA, but also to accelerate the rate of discovery by delivering upon the promise of same-day results.

This is an opportunity to join a rapidly growing company and to have a large impact on developing a technology that will have far-reaching impact across biological sciences.

The Role

We are looking for an experienced Global Marketing Manager to lead the outbound marketing effort to build awareness of our recently launched SYNTAX platform life science markets with a focus on NGS applications. As a Global Marketing Manager, you will be expected to lead the definition, development, and execution of marketing programs involving multiple advertising channels and content from internal and external collaborators. You will also be expected to take a hands-on role in the development of new content with the ability to draft technical pieces that are compelling to the target audience. You will be expected to track and report on key performance indicators related to awareness and lead generation activities as well as ROI. You will also provide strategic input to ongoing market research and product planning activities.

Main Responsibilities:

  • History of success at market development in the genomics industry and in particular, the NGS space.
  • Understanding of strategic marketing fundamentals, tactical planning, and content development.
  • Serve as a bridge between product management, applications, and marketing communications to execute multi-channel marketing programs within a fast-paced cross-functional environment.
  • Deliver end-to-end marketing programs, engaging with internal and external stakeholders as needed to ensure predictable outcomes with accurate measurements of performance.
  • Demonstrates a bias for action and results, but with a careful attention to detail.
  • Reactive and responsive, taking full responsibility to resolve issues and regain momentum.
  • Partner with product management, marketing communications and subject matter experts to create and refine value propositions, targeted messages, marketing collateral, and content.
  • Partner with R&D and applications team to generate relevant technical application note content for NGS space
  • Development and tracking of metrics for marketing programs.
  • Analyze market and sales trends to identify opportunities and deficits. Report insights regularly to senior leadership and marketing teams.
  • Support lead management within a CRM system.
  • Identify opportunities and channels for campaigns and events to reach the target audience.
  • Engage with KOLs to facilitate development of content, webinars, seminars, testimonials.

Experience:

  • Minimum of Bachelor’s degree in life sciences or a related field, graduate degree (including PhD and/or MBA) preferred
  • 3+ years in life sciences or related industry marketing experience, with preference given to candidates with strong experience in NGS applications and workflows.
  • In depth understanding of media channels, life science publishers and genomics terminology.
  • Experience with market research, with ability to synthesize, summarize, and report analyses.
  • Experience in global, cross-functional teams.
  • Strong understanding of genomics NGS library prep and sequencing data analysis.
  • Experience with creative design and copywriting is a plus.
  • Detail-oriented with effective time and project management skills.
  • Excellent written, presentation, communication and collaboration skills with experience presenting to diverse scientific and business audiences.
  • Travel up to 25%
Recruitment process
  1. Phone interview with the hiring manager
  2. Day interview with manager, cofounders, HR and the rest of the team
  3. References Check
  4. Timing: 2-3 weeks