Manager, HCP Marketing Ophthalmology

Manager, HCP Marketing

Position Summary:

The Manager, HCP Marketing, will contribute to the financial success of EYLEA® (aflibercept) Injection and will report to the Executive Director, Marketing. This person will have primary responsibility to lead the development and implementation of the strategic and tactical plans related to the professional promotion of EYLEA.

Job Requirements:

• Develops and executes HCP marketing initiatives/programs to support the brand’s strategic imperatives.
• Develops HCP tactical plan recommendations in line with brand strategies and objectives
• Supports or leads the development, production management and implementation of certain tactical components of the HCP marketing plan including but not limited to:
  • Non-Personal Promotion & Media planning for Retina/Ophthalmology   
  • HCP Digital Tactics including the EYLEA Professional Website, CRM for Retina Specialists and select digital health solutions
  • Field team support (workshops / training)
• Works closely with HCP Promo and Field Force Integration leads to ensure development of materials and programs are on strategy and meet the needs in the field
• Provides input for market research activities with the Market Research Team
• Tracks market spend to ensure project timelines and expenses are kept on scope and budget
• Participates in relevant scientific congresses and conferences to stay up to date with relevant literature
• Develops professional relationships and contacts with physician experts
• Works with marketing & sales management, training, legal, regulatory, medical, market access and market research to ensure appropriate understanding and implementation of the brand strategy
• Ensures that marketing processes, programs, and materials are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines
• Assumes responsibility for directing and monitoring all relevant third party contractors and vendors

Required Skills and Abilities:

• Demonstrated knowledge and experience in marketing of biologics/high science products
• Buy and bill experience a plus

• Experience in leading and developing long range brand tactical plans and budgets
• Good ability to present, communicate and listen in cross-functional and cross-company matrix
• Demonstrated innovative thinking and the ability to leverage past experience to be successful in an entrepreneurial environment
• Combines strategic thinking with strong implementation skills managing projects/ programs from start to finish
• Experience managing congress and conference related marketing activities
• Understands US reimbursement environment including governmental programs -Medicare Part B
• Ability to grasp complex scientific concepts, clinical data and simplify it
• Strong interpersonal skills demonstrating emotional intelligence, both internally & externally
• Self-starter and ability to work independently
• Ability to manage given budgets according to the brand plan
• Demonstrated ability to deal with cross-functional areas of the organization
• Must be willing to travel 25-30% (including weekend travel as needed)

Education and Experience:

• Bachelor's Degree, MBA a plus
• The ideal candidate must have a minimum 5+ years of progressive experience in marketing/agency and brand strategy development and execution in the life sciences.
• Ophthalmology (Retina) experience preferred
• Pharmaceutical Sales experience preferred