Associate Director, HIV HCP Marketing, Non-Personal Promo

Associate Director, HIV HCP Marketing, Non-Personal Promo
United States - California - Foster City

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead’s therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

Making an impact on a global scale
Inclusion is one of the company’s five core values. That’s because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.

When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible


The Gilead Associate Director, Marketing, HIV Healthcare Provider (HCP) Non-Personal Promo (NPP), will be responsible for supporting Sales and Marketing efforts by driving promotions excellence for our flagship product and market shaping in the HIV Treatment market. This role includes assisting with the development and implementation of HCP NPP strategies and tactics. The role will report directly to the Director, HIV HCP Marketing.

Specific responsibilities will include:

• Contribute to the development of NPP strategy for the Gilead HIV portfolio
• Executing HCP focused NPP branded tactics including but not limited to, websites, email marketing, social media, digital/print media initiatives, SEO/SEM; ensuring that they meet the strategic objectives outlined in the annual business plan
• Conducting qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of the NPP program
• Tracking trends in the use of digital/multi-channel approaches to engage customer segments, such as healthcare professionals, emerging prescribers, and pharmacy
• Gaining approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production
• Managing advertising agencies and other external resources in the development of tactics and tactical plans
• Assisting in managing NPP promo budget and project timelines
• Working cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders.

Qualifications include:

• 10+ years' experience with Bachelor's Degree or 8+ years' experience with a Master's Degree -relevant pharmaceutical/biotech industry experience
• Consulting background also considered with relevant experience in NPP
• Bachelor's Degree in marketing or related fields minimum; MBA or other graduate degree (preferred)
• Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment and performance management
• Ability to successfully adapt tactical plans based on unexpected market events or within tight timelines
• Excellent communications skills with an ability to effectively communicate both orally and written
• Strong interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders and internal teams for strong collaboration & teamwork
• Ability to analyze customer insights; understands market dynamics, and connect tactics with customer engagement objectives
• Strong analytical skills with demonstrated ability to generate appropriate digital metrics, assess ROI on spends and adeptly manage complex budgets
• Understanding of biopharmaceutical regulatory requirements

The successful candidate will be highly collaborative, coachable, perceptive and an analytical problem solver with a track record of success in the pharmaceutical or biopharmaceutical industry. They will be comfortable making decisions in ambiguous situations, and is a team player, manifests trust, and is known for their ethics and integrity. Importantly, the successful candidate will put patients first and have a significant respect for science.

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As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact careers@gilead.com for assistance.

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