Marketing Program Manager, Corporate Marketing

Please be aware that, as a condition of employment, proof of COVID vaccination is required for all U.S.-based employees (subject to limited exceptions).

Marketing Program Manager, Corporate Marketing

The PacBio Corporate Marketing team is seeking a self-motivated, driven, and highly organized Marketing Program Manager, with strong project management, communication, and leadership skills, to help drive management of outbound marketing programs and campaigns in support of commercial objectives. In this role, you'll scope and execute a variety of marketing programs on time and on budget.

The selected individual must be capable of working collaboratively with project teams across the broader marketing organization and exhibit a high level of internal customer focus to successfully drive marketing programs under aggressive timelines, in a dynamically evolving and fast-paced biotechnology environment.

The ideal candidate must have a strong program management background, as well as a track record of initializing and executing best-practice recommendations. Qualified individuals are fast learners and have the ability to lead the execution of multichannel inbound and outbound marketing programs to support key business objectives including awareness, education, and lead generation

Responsibilities:

• Work with various marketing teams (segment, product, regional) to identify scope, constraints, dependencies, and risks, then build a plan for project execution while ensuring critical paths, milestones and all objectives are met
• Convert program requirements to executable deliverables; develop and maintain project plans and schedules
• Oversee and facilitate planning meeting cadence, volume, and stakeholder involvement throughout campaign lifecycles
• Possess a nimble and flexible mindset for developing, delivering, and sustaining multiple complex marketing programs with myriad moving parts
• Anticipate dependency roadblocks and red flags and develop risk management solutions
• Collaborate with a wide variety of stakeholders including creative services, digital marketing, events, and external agencies, to deliver the tactical assets in support of programs
• Skillfully manage a high volume of programs simultaneously with rolling deadlines against competing priorities
• Diplomatically manage ongoing expectations and influence all parts of marketing strategy and execution as needed
• Comfortable in communicating to management, core teams, and stakeholders on the status, risks, and mitigations required to keep programs on track and skillfully recalibrate as appropriate
• Identify and implement key metrics and analytics, track and measure results, and gather insights to continuously improve successful program management development and execution
• Ensure all program deliverables meet corporate, brand, and legal guidelines and quality standards

All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

Requirements:

• 4+ years of relevant experience in complex outbound marketing campaign program management
• 4+ years of marketing experience working in the healthcare and/or life sciences and/or biotech space
• Excellent interpersonal communication, relationship building, teamwork, and project management skills
• Deep understanding of effective program and project management architecture, process, workflow, and execution
• Proven cross-functional leadership – ability to lead through influence and navigate a matrixed organization to achieve results
• Demonstrated problem-solving, decision-making, and organizational skills, with excellent time management
• Sophisticated people skills with the ability to manage, interact and collaborate with cross-functional, geographically-disperse teams
• Proven record of customer service focus and strong desire to meet and exceed customer expectations
• Must be able to interact positively with internal stakeholders across functions and cultivate relationships across all levels and sub-functions of the PacBio Global commercial team
• Meticulous attention to detail
• Excellent written and verbal communication skills
• Experience using a variety of project management software and tools

All qualified applicants will receive consideration for employment without regard to race, sex, colour, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.