Director, Digital Marketing and Marketing Communications

Employer
DNA Script
Location
San Francisco, CA
Posted
Nov 27, 2021
Ref
5021
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time

Opportunity and Challenges

We are looking to assemble a team of best-in-class, innovative and passionately impatient people. We want to gather their talents and skills to achieve one goal: unlock the power of “DNA-write.” We offer the opportunity of joining a dynamic, international, and highly skilled team in a pioneering startup. Our DNA On Demand platform not only has the potential to change the way the world makes and uses synthetic DNA, but also to accelerate the rate of discovery by delivering upon the promise of same-day results.

This is an opportunity to join a rapidly growing company and to have a large impact on developing a technology that will have far-reaching impact across biological sciences.

The Role

We are looking for an experienced Director of Digital Marketing and Marketing Communications to develop and grow the awareness and share of voice for DNA Script and its products. In this role you will be expected to own the creation and publication of content for digital media with a focus on establishing and developing a singular, compelling voice for DNA Script. You will be expected to take a hands-on role in the creative aspects of new content, the final formatting and publishing for various marketing channels and the management of DNA Script’s website. You will also be expected to track and report on key performance indicators related to awareness and lead generation activities as well as ROI. Finally, you will be expected to work closely with internal stakeholders, partners, and consultants to execute on marketing plan deliverables with a high degree of efficiency and visibility.

Main Responsibilities:

  • Lead the team that establishes, expands, and maintains DNA Scripts’ presence in the digital and print space.
  • Deliver an annual marketing and communications strategy including digital marketing, engaging with internal and external stakeholders as needed to ensure predictable outcomes with accurate measurements of performance.
  • Serve as a bridge between product managers, marketing managers, and other internal teams with external marketing channels to execute marketing programs within a fast-paced cross-functional environment.
  • Work with internal stakeholders and the marketing team to execute marketing activities including email, digital and social media campaigns and events.
  • Reactive and responsive, taking full responsibility to resolve issues and regain momentum.
  • Continuously update, improve, optimize (SEO) and analyze DNA Script’s website performance.
  • Regularly track and report on digital engagement metrics across outlets, programs, and messages.
  • Identify opportunities and channels for campaigns and events to reach the target audience.
  • Engage with KOLs to facilitate development of content, webinars, seminars, testimonials.
Preferred experience

Experience:

  • Minimum of Bachelor’s degree with 9+ years of progressive experience in digital marketing and marketing communications, with preference given to candidates experienced in scientific markets and genomics products.
  • 2-3 years of experience coaching, mentoring, and leading members of a marketing team.
  • In depth understanding of digital marketing fundamentals, tactical planning, and content development.
  • In depth understanding of media channels, life science publishers and genomics terminology.
  • Proficient user of creative software tools including Adobe creative suite and paid digital services such as Adwords, YouTube, Facebook, LinkedIn, and Twitter.
  • Expertise in web optimization and web analytics, marketing, communications, web design, and creating multi-channel user journeys to acquire, activate, and retain supporters.
  • Experience with creative design and copywriting preferred.
  • Demonstrated bias for action and results, but with a careful attention to detail.
  • Detail-oriented with effective time and project management skills.
  • Excellent written, presentation, communication and collaboration skills with experience presenting to diverse scientific and business audiences.
Recruitment process
  1. Phone interview with manager
  2. Day interview with manager; the team and HR
  3. Reference check
  4. Timing: 2 to 3 weeks