Director, Healthcare Practitioner Marketing, Oncology - Breast Cancer, Foster City, CA

Director, Healthcare Practitioner Marketing, Oncology - Breast Cancer, Foster City, CA
United States - California - Foster CityUnited States - New Jersey - Morris Plains

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead’s therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

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When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible


Director, Healthcare Practitioner Marketing, Oncology, Breast Cancer

Located in Foster City, CA

The Director, Healthcare Practitioner Marketing is a key leadership position within the Gilead Oncology marketing team. This person will be responsible for leading brand strategy development and core promotion for the primary indication of Sacituzumab Govitecan in metastatic triple-negative breast cancer (mTNBC). The successful candidate will contribute in-depth oncology marketing expertise, work closely with internal stakeholders up to senior levels and external partners, with the capacity to develop a budget/resourcing plan to support the needs of the business.

Job Responsibilities:

• Leads all core promotion for mTNBC indication and establishes promotional synergies within the metastatic breast cancer (mBC) market with other marketers across such indications.
  
• Leads the successful strategic planning in mTNBC. Supports the development, implementation and execution of an impactful brand plan in close cooperation with the marketing team.
  
• Leads core messaging development and adapts product positioning for optimal differentiation in the mTNBC and mBC markets.
  
• Maintains strong customer/external focus, generating insights and findings that can be incorporated into the core promotional mix and brand planning process.
  
• Assesses market competition and optimal product profile within the market landscape.
  
• Contributes strategically to HCP segmentation and stakeholder plans (MedOncs, RNs, NPs etc.), KOL plans, and key account management plans.
  
• Establishes and tracks implementation, success and KPIs to measure the effectiveness of marketing tactics. Cross-functionally monitors performance to KPIs and adjusts tactical mix based upon measurement.
  
• Drives product sales goals by working with sales management to ensure execution of sales strategies.
  
• Leads the work and management of the brand's agency of record.
  
• Leads the development of HCP marketing materials and ensures timely approval of materials in accordance with regulatory requirements.
  
• Ensures effective role out of marketing campaigns to the field team through cycle meetings & training sessions, in close cooperation with the sales management & trainers.
  
• Constantly seeks feedback and inspires the sales force as a passionate and persuasive brand champion.
  
• Supports the development of a long-range forecasting plan together with the marketing management.
  
• Manages marketing budgets closely to ensure expenditure is aligned with the brand plan.
  
• Create a high-performance environment where there is accountability at all levels and where new ideas/innovative thinking are valued.
  
• Creates a culture where patients and customers are at the center of thinking and operations for the entire organization.
  
• Creates a culture of compliance where members of the marketing team are adequately trained in all areas of healthcare compliance and adhere to the highest levels of ethical promotional standards.
  

Competencies:

• Outstanding business acumen, leadership, business case development, and budget management skills; demonstrated ability to drive the performance of marketing teams
  
• Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude
  
• Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively
  
• Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level
  
• Excellent written/verbal communication and presentation skills
  
• Highly proficient in MS Office; skilled at using PowerPoint and Excel to interpret pharmaceutical product forecast models and quantitative analyses
  
• Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.
  

Specific Education and Experience Requirements:

• Bachelor's degree (required) and 12 years of progressive experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies OR an MBA (preferred) with 10 years of progressive experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies.
  
• Recent in-depth experience in Solid Tumor Oncology or Breast Cancer.
  

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