Director, Healthcare Practitioner Marketing, Oncology - Breast Cancer, Foster City, CA

Location
Foster City, CA
Posted
Nov 26, 2021
Ref
2667373
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time
Director, Healthcare Practitioner Marketing, Oncology - Breast Cancer, Foster City, CA
United States - California - Foster CityUnited States - New Jersey - Morris Plains

Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead’s therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.

Making an impact on a global scale
Inclusion is one of the company’s five core values. That’s because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.

When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible


Director, Healthcare Practitioner Marketing, Oncology, Breast Cancer

Located in Foster City, CA

The Director, Healthcare Practitioner Marketing is a key leadership position within the Gilead Oncology marketing team. This person will be responsible for leading brand strategy development and core promotion for the primary indication of Sacituzumab Govitecan in metastatic triple-negative breast cancer (mTNBC). The successful candidate will contribute in-depth oncology marketing expertise, work closely with internal stakeholders up to senior levels and external partners, with the capacity to develop a budget/resourcing plan to support the needs of the business.

Job Responsibilities:
  • Leads all core promotion for mTNBC indication and establishes promotional synergies within the metastatic breast cancer (mBC) market with other marketers across such indications.
  • Leads the successful strategic planning in mTNBC. Supports the development, implementation and execution of an impactful brand plan in close cooperation with the marketing team.
  • Leads core messaging development and adapts product positioning for optimal differentiation in the mTNBC and mBC markets.
  • Maintains strong customer/external focus, generating insights and findings that can be incorporated into the core promotional mix and brand planning process.
  • Assesses market competition and optimal product profile within the market landscape.
  • Contributes strategically to HCP segmentation and stakeholder plans (MedOncs, RNs, NPs etc.), KOL plans, and key account management plans.
  • Establishes and tracks implementation, success and KPIs to measure the effectiveness of marketing tactics. Cross-functionally monitors performance to KPIs and adjusts tactical mix based upon measurement.
  • Drives product sales goals by working with sales management to ensure execution of sales strategies.
  • Leads the work and management of the brand's agency of record.
  • Leads the development of HCP marketing materials and ensures timely approval of materials in accordance with regulatory requirements.
  • Ensures effective role out of marketing campaigns to the field team through cycle meetings & training sessions, in close cooperation with the sales management & trainers.
  • Constantly seeks feedback and inspires the sales force as a passionate and persuasive brand champion.
  • Supports the development of a long-range forecasting plan together with the marketing management.
  • Manages marketing budgets closely to ensure expenditure is aligned with the brand plan.
  • Create a high-performance environment where there is accountability at all levels and where new ideas/innovative thinking are valued.
  • Creates a culture where patients and customers are at the center of thinking and operations for the entire organization.
  • Creates a culture of compliance where members of the marketing team are adequately trained in all areas of healthcare compliance and adhere to the highest levels of ethical promotional standards.


Competencies:
  • Outstanding business acumen, leadership, business case development, and budget management skills; demonstrated ability to drive the performance of marketing teams
  • Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude
  • Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively
  • Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level
  • Excellent written/verbal communication and presentation skills
  • Highly proficient in MS Office; skilled at using PowerPoint and Excel to interpret pharmaceutical product forecast models and quantitative analyses
  • Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.


Specific Education and Experience Requirements:
  • Bachelor's degree (required) and 12 years of progressive experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies OR an MBA (preferred) with 10 years of progressive experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies.
  • Recent in-depth experience in Solid Tumor Oncology or Breast Cancer.

For jobs in the United States:

As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact careers@gilead.com for assistance.

Following extensive monitoring, research, consideration of business implications and advice from internal and external experts, Gilead has made the decision to require all U.S. employees and contractors to receive the COVID-19 vaccines as a condition of employment. “Full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered. Anyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.​

For more information about equal employment opportunity protections, please view the ‘EEO is the Law' poster.

NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT

PAY TRANSPARENCY NONDISCRIMINATION PROVISION

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Gilead Employees and Contractors:

Please log onto your Internal Career Site to apply for this job.




jeid-eeb5804936f3734ab7ad96bd39404e6d