Sr. Manager, Global Marketing Automation
- Employer
- BioMarin Pharmaceutical Inc.
- Location
- San Rafael, California
- Start date
- Nov 25, 2021
View more
- Discipline
- Engineering, Automation Engineer
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Biotech Bay
Job Details
BioMarin’s Commercial organization supports our global sales and marketing efforts around the world. Our global sales force continues to solidify the company’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific. Come join our team and make a meaningful impact on patients’ lives.
Summary:
The Senior Manager of Marketing Automation has ownership of the email and marketing automation technology systems within BioMarin’s Global Commercial organization, managing marketing automation technology strategy, execution, and technical operations. This role would be responsible for building scalable processes today with an eye towards laying the foundation for next generation omnichannel campaigns in the future.
Responsibilities:
- Lead all platform administration, technical integrations, and system governance of the marketing automation platforms (Marketo and Salesforce Marketing Cloud)
- Assist in the creation, maintenance and delivery of email marketing programs including landing page support
- Build cross-channel automated campaigns and programs leveraging email, SMS, and landing pages
- Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes
- Lead the development of repeatable templates and processes that advance capabilities and streamline campaign efficiencies
Identify improvement opportunities in our marketing automation infrastructure and work cross-functionally to address them (ex. program structure inefficiencies, process flaws, etc.) - Serve as the subject matter expert for internal stakeholders related to email marketing and marketing automation platform capabilities
- Partner with IT, Compliance and Legal to ensure ongoing compliance with security and legal standards
Manage vendors for email execution, prioritizing requests, gathering requirements and supporting vendor in meeting defined SLAs.
Experience & Requirements:
- Bachelor’s degree
- Minimum 5 years working in a marketing automation; Marketo preferred
- Pharmaceutical or healthcare industry experience is desired
- Deep expertise with email automation software (Marketo, Marketing Cloud, Eloqua, etc.)
- Strong attention to detail
- Excellent written and verbal communication skills
- Process oriented
- Strong organizational skills and the ability to effectively manage multiple projects at one time
- Driven, accountable, a self-starter, with ability to work under pressure and tight deadlines
PLEASE NOTE: Absent a Medical or Religious reason that prohibits vaccinations, all our incoming employees must be vaccinated for COVID-19.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Company
BioMarin is a global biotechnology company dedicated to transforming lives through genetic discovery. In 1997, the company was founded to make a big difference in small patient populations, focusing on giving much-needed attention to the underserved communities of those with rare diseases. BioMarin sought to help patients whose voices could not always be heard and treat conditions that were not always in mainstream medical conversations. Throughout its history, BioMarin has worked tirelessly to make a difference by pursuing bold science. The company’s first approved therapy was inspired by a father who refused to accept there was no therapy for his son’s rare diagnosis. That relentless pursuit to change the course of his son’s future through the power of science is at the core of who BioMarin is today.
Through the company’s expertise in genetics and molecular biology, BioMarin has developed eight first or best-in-class targeted therapies that address the root cause of the conditions it seeks to treat, helping to better the lives of those struggling with rare genetic disease. The company’s purposeful and scientifically precise team of physicians and scientists has honed each treatment modality to seek transformative therapies.
Now, BioMarin seeks to make an even greater impact by applying the same science-driven, patient-forward approach that propelled the last 25 plus years of drug development to larger genetic disorders, as well as genetic subsets of more common conditions. Each drug candidate pursued is guided by a fundamental understanding of the genetics and underlying biology of the condition it will address. The company believes that applying its knowledge to make a transformative impact is not just a calling, but an obligation to those who will benefit most. The more innovative solutions developed, the more lives BioMarin can impact.
- Website
- https://www.biomarin.com/
- Location
-
California
United States
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