Director, Oncology Marketing - Venclexta

About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

The Director, Marketing will be responsible for contributing to the commercial success of the brand in partnership with various functional groups to achieve financial objectives.  The candidate will lead a team to drive the development and execution of strategy and promotion for VENCLEXTA. This includes a focus on developing strategies and tactics for VENCLEXTA in AML. The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables.  This is an excellent opportunity for an experienced leader seeking to join a high performing team committed to making a difference for patients.

Core Job Responsibilities:

• Develop and implement marketing strategies that optimize the current indication of AML
• Champion and drive the use of local customer and field insight in strategic and resourcing decisions across the organization
• Develop and execute US commercial launch strategies
• Work Cross functionally on integrated launch teams to represent commercial perspective and ensure launch success
• Work effectively with other Internal indication leads as well as with external marketing partners to optimize indication as well as overall product success
• Develop innovative analytical practices to create and sustain competitive advantage
• Ensure process and analytic resources are in place to establish KPI's, measures, and return on marketing investments
• Develop and review key marketing materials
• Serve as key marketing partner with forecasting ensuring the development of key assumptions based on the strategic plan
• Work with multiple vendors to execute overall strategic business plans
• Serve as key liaison with cross-functional departments including market research, legal, regulatory, medical affairs, payor marketing, corporate compliance, consumer marketing and IT
• Lead and develop a high performing team while fostering an environment of innovation, creativity, camaraderie and results
• Own the learning and development pathways and career paths for team members
• Develop and manage program budgets and develop metrics to ensure success of the programs

Qualifications

• Bachelors Degree or equivalent; an advanced science or business degree such as a PharmD, PhD or MBA is preferred

• A minimum of 8+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting hematology or oncology products preferred

• High-level strategic thinking with the ability to concisely translate complex scientific topics to a wide range of audiences

• Demonstrated track record of increasing responsibility within an organization and with a US focus capacity

• Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment

• Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution

• Experience working closely with field sales organizations to implement marketing programs with measurable business impact

• Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners

• Ability to effectively manage multiple competing priorities

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

• Experience with a subpart H, US product launch is preferred

• Strong interpersonal skills

• Excellent oral, written and presentation skills

• Experience with the management of budgets and vendors

• Ability to translate strategic vision into tactical action, identify the highest impact ideas and plans and focus efforts by resource allocation

• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/ or exceeding objectives

• Ability to travel approximately 30% of the time

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 25 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
D
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.