Internship, Health Care Professional (HCP) Omni-Channel Strategy

Imagine… 2 weeks after the birth of your child you realize they aren't meeting critical developmental milestones and after months of doctor's appointments you are told your baby has a rare neurological disease that would impact how they would live their lives.

 

This is the reality of parents whose children have Spinal Muscular Atrophy (SMA) and it's the reason why we at Novartis Gene Therapy are laser focused on bringing hope and possibility to those devastated by rare genetic diseases.

 

We use cutting-edge technology to turn promising gene therapies into proven treatments. Imagine the lives you could transform by joining the Novartis Gene Therapy team.  

 

The objective of this internship is to map out an Omni-Channel content strategy for HCP's involved in SMA diagnosis, referral & treatment.  To date, HCP engagement has primarily focused on treaters of Spinal Muscular Atrophy (SMA).  However, there are a number of HCP and non-HCP stakeholders engaged throughout the patient journey from diagnosis to treatment. These include SMA ‘suspectors, referrers and diagnosers'.

Responsibilities

• Understand and map current and desired attitudes, beliefs and behaviors for each HCP segment. Leverage existing Global and EMEA segmentation
• Understand and map each segments' stage on the belief / behavior model (adoption ladder)
• Understand and recommend preferred messages and channels for each customer segment mapped back to the belief / behavior model.
• Deliver an Omni-Channel roadmap bringing together the message purpose, preferred channels and associated content that advances customers along the belief / behavior model (adoption ladder)

Qualifications

• Completed at least two years of college education before beginning the internship.
• Must be enrolled in school the semester following the internship.
• Curious and agile learner, who is able to make the complex simple
• Able to work cross-functionally and across cultures and time zones
• Able to think strategically and translate strategy into action
• Ability to influence without authority
• Possesses digital & commercial acumen
• Minimum 3.0 GPA

 

The level of this position will be based on the final candidate's qualifications. 

 

Why Novartis?

769 million lives were touched by Novartis medicines in 2020, and while we're proud of this, we know there is so much more we could do to help improve and extend people's lives. We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world's toughest medical challenges. Because the greatest risk in life, is the risk of never trying!  Imagine what you could do here at Novartis!

 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

 

Novartis Gene Therapies is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status.

 

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to tas.nacomms@novartis.com call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

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