Director, Oncology Customer Marketing
At a time of rapid market evolution, account consolidation, increasing account influence and a shift in the definition of value in the oncology marketplace, Pfizer Oncology has built a leading customer marketing function. The Pfizer Oncology portfolio has grown to 20+ products and includes market-leading breast cancer and prostate cancer medicines, the leading portfolio of precision medicines with complex diagnostic challenges, a leading oncology biosimilars portfolio, and a mix of oral and IV products with very complex but different distribution and provider cost recovery dynamics.
The Director of Customer Marketing will be focused on key oncology academic medical center accounts in support of the full portfolio of products. The individual will specifically focus on Oncology Academic Center/KOL dynamics and how to appropriately engage and support patient care, working directly with an extensive set of customer facing colleagues. The role will bring marketing discipline to the effort including research (primary and secondary), strategic planning, resourcing and solutions, as well as HQ coordination and “community of practice” development with brand marketers. As Pfizer Oncology's go-to-market model will revolve around excellence in execution across archetypes, this individual will be singly accountable for the one of the most critical customer archetypes.
The Director of Customer Marketing will report directly to the Team Leader of the Oncology Customer Marketing & Solutions Team
Responsibilities will include:
Lead the assessment of key oncology account market dynamics and synthesize insights re: Oncology Academic Centers to inform brand and key account strategies
Leadefforts to build innovative resources and patient focused solutionstosupport KOLengagementin Oncology Academic Centers
Build analytics dashboards to track and inform trends in oncology with customer segment, and lead efforts to conduct Oncology Academic customer experience research to understand and track customer engagement impact and competitive activity over time.
Work directly with Oncology business unit brand marketing teams, Oncology Opinion Leader Liaisons, cross functional account teams and the Key Account Management leadership team to lead efforts to build robust segment-specific strategies for the oncology academic accounts
Be the marketing arm in support of the Opinion Leader Liaison team andrepresent their voice in HQand advance cross-functional strategies andtactics
Articulate oncology academic center strategies, and execute at POAs, quarterly reviews and operating plans
Track metrics for success
Develop and execute oncology marketplace training for OLL’s and a range of Oncology HQ and customer facing colleagues
Effectively manage outside vendors and lead cross functional team efforts
Liaise with marketing operations to ensure RC coordination and timely production and field sales access to key promotional materials
Ensure all compliance and operating SOPs are met with integrity
Manage organized customer budget, ensuring quarterly forecasts are developed and met
Qualifications and Experience:
10+ years pharmaceutical marketing or channel management experience
Bachelor’s degree required. MBA preferred
Track record of strong performance, teamwork, creativity
Strong strategic and analytical thinking abilities
Strong verbal and written communication skills
Demonstrated execution and project management skills, with an ability to work very proactively and under tight timelines
Teamwork skills and ability to collaborate with colleagues from multiple functional areas
Strong Leadership experience preferred
Ability to manage and prioritize multiple activities
Managed Care or Customer Strategy experience and in depth understanding of the healthcare market
Experience in Oncology marketplace
Experience in account management or account management support functions
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment. As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.Marketing and Market Research#LI-PFE