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US Vaccines Pediatric & Adolescent Portfolio Consumer Lead

Employer
Pfizer
Location
New York City, New York
Start date
Sep 17, 2021

ROLE SUMMARY

Pfizer Vaccines has one of the strongest pipelines in the industry, with multiple new products poised to come to market in the next few years. Two new childhood vaccines are in development: a next generation pneumococcal conjugate vaccine for infants and a pentavalent meningococcal vaccine for adolescents. This Consumer Lead role will be responsible for all strategy, planning and execution for the Prevnar 13 & 20 Pediatric franchise, as well as the Meningococcal franchise, which includes the in-line product Trumenba and development of a Pentavalent vaccine.

Pfizer pioneered the pneumococcal conjugate vaccine (PCV) technology and launched PREVNAR in 2000 to help protect babies against Invasive Pneumococcal Disease (IPD) and Acute Otitis Media (ear infections). PREVNAR has been the only CDC-recommended pneumococcal vaccine on the market for the past 20 years and has made significant inroads in reducing the burden of disease among our most vulnerable population: babies.

TRUMENBA is a vaccine licensed to help prevent meningitis B (Men B) in adolescents and young adults. However, Pfizer does not currently have a vaccine indicated for Men ACWY in the US. There is an opportunity to simplify the adolescent vaccination schedule, improve adherence and close equity gaps with a single new product that would cover all 5 meningitis serotypes.

The U.S. Prevnar Pediatric & Adolescent team is looking for a Consumer Lead who will not only play a key role at a critical time in the portfolio history, but also help combat vaccination hesitancy and health disparities that have resulted in significant declines in well visits and vaccinations, exacerbated by the COVID-19 pandemic. Parent/Caregiver interventions are needed to drive vaccination urgency to help protect these vulnerable populations that may be at an increased risk for contracting vaccine-preventable diseases due to lower vaccination rates.

This Portfolio Lead will transform Caregiver engagement and overcome barriers to vaccination by leveraging a deep understanding of the market needs, customer insights, and interventions needed along the Caregiver-patient vaccination journey. In addition to brand-specific initiatives, the Consumer Lead will develop Consumer strategies and tactics for the portfolio that reinforce the value of well visit attendance and vaccination adherence to inspire vaccine confidence and drive series completion. 

Given the dynamic market environment, we are looking for a colleague with an agile mindset who thinks beyond organizational silos and is capable and flexible to lead this business and other initiatives that may arise in line with evolving portfolio and business priorities.

ROLE RESPONSIBILITIES

  • Developing and delivering Consumer marketing Portfolio strategies and plans that create exceptional caregiver experiences to achieve/ exceed Pediatric & Adolescent business objectives and commitments

  • Evaluating consumer segmentation for each franchise to drive targeted and personalized messages

  • Identifying key insight(s) and brand positioning in partnership with Market Research (BAI)

  • Leading all customer insights and identify integration moment of truths (MOTs) and issues / opportunities

  • Understanding and translating complex scientific (clinical, HEOR) information into actionable marketing strategies and tactics

  • Overseeing the development and selection of messages in partnership with agency partners

  • Validating and gaining RC approval for message bundles and other tactics that drive Caregiver engagement

  • Ensure all materials are created based on RC/GCMA guidelines and best practices to ensure compliance with promotional guidelines

  • Leading third-partner advocacy and media partnerships to drive category (well visits and pediatric vaccination) awareness and activate caregivers to prioritize pediatric vaccinations

  • Aligning with Pfizer’s broader Equity agenda by developing strategies and programs that improve pediatric vaccination education, improve health literacy and facilitate access to reduce health disparities

  • Transforming the go to market strategy by developing innovative digital approaches to drive Caregiver engagement and experience

  • Leading the Consumer Portfolio tactical planning to develop compelling programs that engage and activate Caregivers

  • Leading the consumer agency and promotional budget and manage trade-ffs across both brand team A&P’s

  • Evaluating program metrics and measurements to maximize Consumer investment

  • Making prioritization and trade-off decisions to maximize brand potentialvs category focus (branded vs. unbranded)

  • Lead/assist with other critical responsibilities/business planning deliverables as needed– e.g. leadership reports, presentations, brand metrics, POA 

Competitive Readiness / Launch Planning

  • Ensuring that new brand claims/messaging is aligned with the brand strategic position and address Caregiver unmet needs

  • Leading the research and development of a new promotional / communications to (where appropriate) drive branded requests

Patient Experience 

  • Leveraging patient agile best practices to optimize Caregiver / patient experience and interaction (video, digital companion, media mix, etc.)

  • Leveraging health literacy best practices to develop and/or co-create Consumer materials that are authentic and relevant to Caregiver needs and are actionable, understandable and appropriate

 BASIC QUALIFICATIONS:

  • Undergraduate degree (BA/BS) required; MBA/Masters preferred 

  • 13+ years marketing experience is required. Pharmaceutical experience also required.

  • Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics

  • Focused on the consumers and experience with transforming the customer experience across customer segments (i.e. HCP, patient/consumer, payer marketing) 

  • Innovative mindset, constantly seeking inspiration from outside the field to strengthen approaches 

  • Agile track record, always looking to stay ahead of the change curve 

  • Excellent verbal, written and presentation skills 

  • Proven ability to work effectively in a team-based environment and demonstrate leadership with internal/external stakeholders and partners 

  • Ability to mobilize, influence and collaborate with cross-functional colleagues, even without direct reporting relationships 

  • Strong business acumen including demonstrated strategic marketing and analytical thinking skills 

  • Ability to synthesize complex information and develop actionable customer insights that drive performance 

  • Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and action, while prioritizing and meeting team goals 

  • Proven success in influence/negotiation; able to build and maintain productive relationships 

  • Team player who puts the needs of the team above her/his own and can spark JOY 

  • An absolute commitment to all applicable compliance rules and regulations 

  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. 

PREFERRED QUALIFICATIONS:

  • Vaccines experience preferred

Other Job Details:

  • Last Date to Apply for Job: October 8, 2021

  • Additional Location Information: East Coast location. Estimated  20% domestic travel

Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment.  As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.

Marketing and Market Research

#LI-PFE

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