Director, Marketing

San Francisco, California
Aug 21, 2021
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time
BridgeBio finds, develops, and delivers breakthrough medicines for genetic diseases. The company bridges remarkable advancements in genetic science with the entrepreneurial engine required to rapidly create lifesaving medicines for patients with unmet needs. Founded in 2015 by a team of industry veterans, the company has built a portfolio of 20 transformative drugs ranging from pre-clinical to late-stage development in multiple therapeutic areas including genetic dermatology, oncology, cardiology, neurology, endocrinology, renal disease, and ophthalmology. The company’s focus on scientific excellence and rapid execution aims to translate today’s discoveries into tomorrow’s medicines. We have offices in the US (San Francisco, Palo Alto, Boston, New York, Raleigh), and EMEA (Zug, Switzerland) with small satellites in other parts of the country. 

To learn more, visit us at

Who You Are:

The Director of Marketing will support the development of a late-stage commercial asset, Acoramdis, for ATTR-cardiomyopathy.  The Director of Marketing will drive cross-functional collaboration and tactical alignment, ensuring success in the US and across the globe. This individual will lead the development of commercial deliverables, including market development and product adoption. This person will play a lead strategic role on commercial global product teams and work closely with Market Insights, Development, Regulatory, Medical Affairs, and other key stakeholders and should feel at home in a fast-paced, ambiguous environment.  This position requires excellent communication skills, leadership, and a proven ability to influence across the organization. The Director of Marketing will report to the Vice President, Global Marketing.

  • Serve as the commercial representative on the Global Product Team
  • Support development and implementation of global brand strategy, identifying opportunities and critical issues that can impact the brand
  • Develop brand planning, positioning, messaging, brand name work, and brand imagery
  • Develop insights on the external environment, including competitive landscape, payer/reimbursement requirements, and unmet medical needs
  • Help identify and support the development of key opinion leaders
  • Uncover and address unmet needs by seeking expert insights, arranging and conducting advisory boards
  • Complete market opportunity assessments and make recommendations on future indications/label expansions 
  • Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
  • Develop and track metrics to measure and ensure the success of marketing/promotional programs
  • Drive innovative approaches and address untapped opportunities
  • Work with the Global market insights team to develop forecasting assumptions and models
  • Coordinate closely with Omni-channel marketing lead to build an effective customer engagement ecosystem
  • Partner with Medical Affairs on publication planning and medical education strategies
  • Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies 
  • Present business updates to Senior Team and partner with regional teams to ensure diverse commercial insights are brought into the planning process

Education, Experience and Skills Requirements:
  • 10+ years of commercial biotech or pharmaceutical experience, with at least six years in Marketing
  • Successful launch experience in a competitive market preferred
  • Global marketing experience preferred
  • Demonstrated ability to develop actionable insights from complex clinical data and market research
  • Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
  • Strong leadership skills and ability to influence functional stakeholders to set direction, align work efforts, and ensure outstanding execution
  • Excellent oral, written, and presentation skills
  • Cardiovascular experience preferred
  • Ability to travel (~20%) is required
  • Passionate about serving patients suffering from Genetic diseases
  • High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
  • Proven self-starter, able to work independently and as part of a team
  • Able to handle full workload across multiple projects
  • Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
  • High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
  • True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients

What We Offer:
  • Patient Days, where we are fortunate enough to learn more about the lives we are looking to impact and a real exchange of ideas as to how we can improve our efforts
  • A culture inspired by our values: put patients first; think independently, be radically transparent; every minute counts, and let the science speak
  • Learning and development training to help employees be the best version of themselves
  • Collaborative business environment
  • Excellent compensation package (Base, Performance Bonus, Stock, RSU programs)
  • Excellent benefits package
  • Flexible PTO
  • With office locations in San Francisco, Boston, New York, and Raleigh, there are ample cross-collaboration opportunities with other BridgeBio Pharma programs
  • A fast-paced, data-driven, work environment with world-class R&D minds and capabilities
  • Work with the most productive groups of R&D operators in the industry
  • Partnerships with leading institutions
  • A platform for meaningful scientific contributions to shine
  • Commitment to Diversity & Inclusion – with initiatives like Women at Bridge, we are committed to fostering an inclusive environment where every person feels respected for who they are, empowered to contribute, inspired to lead, and supported in their efforts to do so

We will not accept unsolicited resumes from agencies. Please do not send agency resumes to our website or BridgeBio and affiliating employees.