Commercial Product Manager
- Employer
- Eppendorf
- Location
- Framingham, MA - Remote Role
- Start date
- Aug 3, 2021
View more
- Discipline
- Marketing, Product Development/Management, Strategic Marketing
- Required Education
- Bachelors Degree
- Position Type
- Full time
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- Lead the development of the regional sales strategies to ensure commercial success of assigned product lines. Responsibility for revenue and market share objectives
- Work in collaboration with Business Units, Marketing, and Business Intelligence to develop unique value propositions for products and applications based on deep customer and competitor insight. Create differentiation in the marketplace for Eppendorf products.
- Primary point of contact within the Market Region for Product Life Cycle Managers within the global Business Unit
- Analyzes regularly regional performance data for products and associated markets and provides forecasting and insights regarding sales and market trends to relevant stakeholders like Sales, Marketing, and Product Life Cycle Management
- Drives innovative solutions to customer needs and strategies to capitalize on emerging market opportunities.
- Provides insights and market leadership to the global Business Units in the development of innovative products and portfolio strategies. Assists in the development of go-to-market strategies for New Products.
- Participate with the introduction of new products/services into the market region. Support the Business Units, Marketing, and Sales in this process and monitors and reports KPI’s
- Conducts competitive analysis to help position products
- Collaborate with Sales and Marketing to ensure that effective trainings, webinars, sales enablement materials are being developed for the commercial team
- Deliver product-specific trainings to enable the sales team to effectively position Eppendorf products in the marketplace
- Works with Sales and Marketing to monitor effectiveness of sales enablement activities and work towards corrective action when needed
- Advise sales representatives on product configurations that align with customer needs and applications in cooperation with Technical Product Support Team and Service organization including support with complex quotes and selecting appropriate systems and services
- Advise sales team on appropriately configured demo product, selected samples, and marketing materials, including delivery to location
- Provide inventory analysis, recommendations based upon changing sales requirements. Work in collaboration with supply chain to ensure proper product inventory levels are maintained.
- Represent Eppendorf at regional industry trade shows and meetings as needed
- 35% travel requirement within the Market Region
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