Product Manager, Marketing
- Employer
- Corcept Therapeutics
- Location
- Menlo Park, California
- Start date
- Jul 29, 2021
View more
- Discipline
- Marketing, Product Development/Management
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Biotech Bay
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The Product Manager will contribute to the strategic and tactical marketing responsibilities centered around Korlym’s Cushing’s syndrome indication and disease state education.
Essential Duties/Tasks- Manage the execution of marketing strategies that meet and align to the overall brand objectives
- Drive marketing efforts that meet/exceed brand goals and corporate objectives, while closely following internal and external processes
- Leverage market research, data analytics, trends, and HCP insights to identify, plan, and execute HCP-focused print/digital marketing solutions
- Help create and execute patient-focused tactics and initiatives across multiple marketing channels
- Support various speaker bureau initiatives including speaker training, speaker bureau content development, and ongoing sustainment strategies related to peer-to-peer education
- Develop and implement marketing strategies, tactics and initiatives for HCP and patient access services that align to brand objectives
- Create content for national, regional, and local conferences (live and virtual)
- Develop and foster relationships with key opinion leaders, medical associations, and patient advocacy groups
- Collaborate and partner closely with key internal and external stakeholders
- Ensure all marketing activities comply with medical, regulatory, and legal requirements
- Manage agency relationships to ensure that performance and spends are optimize
- Travel required
- Bachelor’s degree or equivalent, master’s degree preferred
- 5+ years of pharmaceutical or biotechnology experience
- 2+ years’ experience in brand managemen
- Endocrinology and/or orphan drug experience a plus
- Highly developed written and oral communication skills
- Strong presentation and moderating skills
- Excellent interpersonal skills with a demonstrated ability to lead, interact with, and drive consensus among individuals from a variety of disciplines
- Demonstrated ability to work with KOLs and derive messages from clinical data
- Ability to successfully manage multiple projects and agencies simultaneousl
- Vendor/agency background experience a plus
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