Director, Consumer Marketing - Respiratory

Sleepy Hollow, New York, United States of America
Jul 27, 2021
Required Education
Bachelors Degree
Position Type
Full time
Director, Consumer Marketing, Respiratory

Job Summary and Essential Functions:

The Director, DUPIXENT Consumer Marketing, Respiratory, will be the Dupixent Respiratory consumer marketing team lead responsible for developing and implementing comprehensive U.S. Consumer Marketing plans for current and future DUPIXENT Respiratory indications that will ultimately drive demand for DUPIXENT in a very aggressive market. Responsibilities, in collaboration with Sanofi-Genzyme, include: hiring and leading Respiratory consumer marketing team, agency management, budget management, patient and caregiver education materials development and implementation, campaign plan development and implementation in coordination with market research, as well as consumer message and creative development and execution.

Responsibilities will focus on the respiratory indications for U.S. Marketing for DUPIXENT and will include:
• Contributing to and implementing consumer strategy and tactical plans for pre-launch, launch and post-launch periods of DUPIXENT Respiratory indications
• Develop and implement a plan for optimal channel distribution for communication with patients and their caregivers
• Build business cases for patient-oriented programs that contribute to sustainable brand growth
• Drive digital and social media strategies and partner to develop programs that reach beyond typical banner and paid search for accelerated brand awareness
• Create and refine innovative patient education materials and execute plans for dissemination of appropriate patient materials via physicians' offices, email, direct mail, electronic delivery and other media
• Work closely with Dermatology Consumer Marketing team to leverage developed programs, and insure consistency in programs, and branding elements
• Create and refine innovative patient education materials and execute plans for dissemination of appropriate patient materials via physicians' offices, email, direct mail, electronic delivery and other media

This person will report into the Vice President, Dupixent Respiratory, US.

Job Requirements:

Bachelor's degree with 12+ years of progressive, related pharmaceutical industry experience required.

- U.S. Consumer marketing experience, with at least 6 years of experience in marketing, including launch experience

- Demonstrated competency in managing a consumer marketing effort both internally & externally

- Demonstrated experience building and leading effective teams

- Demonstrated ability to collaborate with team members to develop and execute education programs and support materials

- Demonstrated ability to work effectively and efficiently with team members and across departments to insure consistency and collaboration in strategy development and implementation of programs
- Ability to create and implement patient RM stream
- Demonstrated competency in media planning to ensure proper mix and optimization (media includes digital, social, mobile search, and general awareness print.)
- Demonstrated competency in Ad-agency management and budget management
- Demonstrated ability to implement health literacy principles to impact overall consumer communications platform

- Demonstrated ability to work effectively and efficiently with cross-functional support teams such as market research, business analytics, finance, and others

Required Skills and Abilities:
Demonstrated Consumer marketing competencies in the pharmaceutical/ biotech areas
Demonstrated leadership ability and ability to work with an Alliance partner is required

Prior U.S. launch experience

Prior experience with self-injectable biologics strongly preferred

Prior experience in respiratory indications preferred
Strong interpersonal & presentation skills required
Ability to deal with all levels of the organization
Must be willing to travel 30-35% (including weekend travel as needed)

Education and Experience:
Bachelor's Degree required, MBA preferred
Demonstrated experience in marketing of biologics
The ideal Senior Director candidate must have a minimum 6 years of progressive marketing experience including at least 4 years in the Consumer space in pharmaceutical marketing
Pharmaceutical Sales and/ or Sales Management a plus

Advocacy experience a plus

This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.

To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.