Senior Manager, Brand Communications

Employer
Lundbeck
Location
Deerfield, IL, United States
Posted
Jul 21, 2021
Ref
2013
Hotbed
BioMidwest
Required Education
Bachelors Degree
Position Type
Full time
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!

Position Summary:

Lead public relations/product communications programming for select Lundbeck brands, developing communications strategies for milestones, brand awareness campaigns and engaging key external influencers in order to drive results. In addition, serve as point person for managing key public relations issues related to Lundbeck U.S., and work closely with Lundbeck U.S. Patient Advocacy team to provide support for initiatives in partnership with the patient advocacy community.

Essential Functions:
  • Lead public relations programs for multiple brands to strategically support marketing objectives and deliver results that impact business objectives. Keep abreast of new developments and ideas in the field of public relations to ensure strategic programming is fresh and creative.
  • Maximize brand news, including regulatory milestones and data publications/presentations, and implement strategies to elevate brands throughout the year outside of major news events; develop a media relations strategy for brands, seeking high-level placements across traditional and social media.
  • Oversee development of creative content, such as press releases, infographics, videos and other shareable assets for external and internal use; shepherd materials through internal legal, regulatory and medical review.
  • Implement disease awareness campaigns, influence positive action, and engage as appropriate with patient communities, including third-party groups, influencers, individual patients and caregivers.
  • Collaborate with Patient Advocacy team to determine engagement and communications strategies for existing patient group initiatives; brainstorm opportunities to further partner with the patient advocacy community and lead communications in support of partnership initiatives.
  • Maintain strong relationships with media; serve as company spokesperson for multiple brands.
  • Integrate social media to drive brand PR programming via social channels; work closely with Social Media Manager on social strategy and execution.
  • Manage external PR agencies to develop strategy and execute tactical plans across multiple projects.
  • Lead the ongoing management of Lundbeck US's overall issues management strategy, planning and response.
  • Coordinating across key functions and with headquarters, ensure potential threats that emerge through social or traditional media are effectively addressed with minimal impact on Lundbeck's reputation. Develop supporting communications materials and gain medical, legal and regulatory approval on materials, as appropriate.


Required Education, Experience, and Skills:
  • Accredited Bachelor's degree
  • 8+ years of public relations and/or communications experience
  • 3+ years of Healthcare/Pharmaceuticals experience
  • Experience acting as a company spokesperson; comfortable and skilled in responding to media inquiries
  • Professionally mature with sound judgment and an ability to understand the business and interact effectively from top of bottom and with numerous and complex project teams
  • Strong relationship building, collaboration and influencing skills
  • Exceptional written (drafting and editing) and verbal communications skills; can sensitively adapt communications to specific audiences - in tone and content
  • Proven expertise handling crises/issues real time, either for clients or corporations
  • Self-starter with strong sense of initiative, focused on results; able to work well as a member of an integrated, cross-functional team, but can also work independently with limited oversight
  • Proficiency with Microsoft Office software (e.g. PowerPoint, Word, Excel)


Preferred Education, Experience, and Skills:
  • Bachelor's Degree in Communications, English, or Journalism
  • Experience managing functional budgets and hitting performance goals
  • In-house experience at a pharmaceutical company or other corporate environment
  • Experience interacting with internal and external partners, including experience identifying strategic opportunities for patient group engagement grounded in business goals and priorities
  • Strong relationships with both local and national business and industry media outlets
  • Experience managing or writing content for social properties, including Facebook, Twitter and LinkedIn


Travel
  • Willingness/Ability to travel up to 10% domestically. International travel may be required on rare occasion


Why Lundbeck

Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep heritage of discovery and have brought breakthrough therapies to millions of people across the globe. And we're just getting started! Our success is driven by our great people and inclusive culture, which is guided by our beliefs of being Patient-Driven, Courageous, Ambitious, Passionate & Responsible. Are you ready to make an impact, one patient at a time?

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site .

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site .

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify .

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Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best.

Millions of people worldwide live with brain diseases, and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement, and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases - we call this Progress in Mind.

Read more at www.lundbeck.com/global/about-us/progress-in-mind

Our approximately 5,800 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing, and sales. Our pipeline consists of several R&D programs, and our products are available in more than 100 countries. We have research centers in Denmark and the US, and our production facilities are located in Denmark, France, and Italy. Lundbeck generated revenue of DKK 17 billion in 2019 (EUR 2.3 billion; USD 2.6 billion).

For additional information, we encourage you to visit our corporate site www.lundbeck.com, and connect with us on Twitter at @Lundbeck and via LinkedIn.