VP, Commercial Development

CSL Behring
Summit, New Jersey
Jul 18, 2021
Pharm Country
Required Education
Bachelors Degree
Position Type
Full time

With operations in 35+ nations and ~27,000 employees worldwide, CSL is driven to develop and deliver a broad range of lifesaving therapies to treat disorders such as hemophilia and primary immune deficiencies, and vaccines to prevent influenza. Our therapies are also used in cardiac surgery, organ transplantation and burn treatment.

CSL is the parent company of CSL Behring and Seqirus. CSL Behring is a global leader in the protein biotherapeutics industry, focused on bringing to market biotherapies used to treat serious and often rare conditions. CSL Behring operates CSL Plasma, one of the world's largest collectors of human plasma, which is used to create CSL’s therapies. Seqirus is one of the largest influenza vaccine companies in the world and is a transcontinental partner in pandemic preparedness and a major contributor to the prevention and control of influenza globally.

We invite you to take a look at the many career possibilities available around the globe and consider building your promising future at CSL by becoming a member of our team!

Job Description

Job Purpose:

Purpose: To lead the development of Seqirus’s Global Brand strategies and Commercial Development activities

  • Lead the Global Brand Strategy Teams that drive matrix / cross-functional teams across the organization to develop Product and Technology strategies and roadmaps
  • Lead development of Global Strategic Brand/Innovation plans including the annual 5-year Strat Plan and 10-year Long-Range Forecasts to drive the growth of Seqirus differentiated portfolio of products
  • Lead development of launch plans and life-cycle management for our product pipeline
  • Work cross-functionally: across Regions/Countries to develop and execute Marketing strategies that support achievement of business goals; across Operations and Supply Chain teams on product forecasts to ensure medium-long term operational capacity planning meets revenue forecasts
  • Provide leadership within the organization around building a culture of innovation that is focused on finding new ways to support growth of our brands
  • Develop vision and mission for the Global Strategic Marketing team and develop culture and values that adhere to CSL and Seqirus Core Values
  • Ensure Global Brand Plans reflect Seqirus Corporate Brand values to external stakeholders
  • Support the expansion of the Seqirus global business to help deliver ~$2B in revenues today, with forecast double-digit growth thereafter

Major Responsibilities:

Lead the Seqirus Strat Planning Process

  • Develop strategies that drive long term commercial success for Seqirus, through ongoing innovation and product differentiation
  • Lead the annual Strat Plan and Long-Range Forecast cycle
  • Provide strategic thought leadership, internal consulting, and project execution for the Regions throughout the Strat Plan cycle
  • Engage cross-functionally with Operations, R&D on Product/Franchise priorities and timelines for an aligned Strat Plan and roadmap
  • Partner with Finance to integrate Strat Planning and financial planning/budgeting into a seamless planning process by establishing linkages between the portfolio management, budgeting and planning processes
  • Assess the impact of Global Brand marketing strategies and tactics on the P&L

Develop Commercial Global Brand Strategies

  • Lead the Global Brand Strategy Teams and ensure Brand strategies support the 10-year financial goals of the business
  • Provide Brand roadmaps for launch team members (Region Heads, Region/country Marketing Directors, Sales Teams, Med Affairs) to execute new product launches and lifecycle management
  • Be subject matter experts in competitor activities, market dynamics, evolving health care trends, and communicate insights within the organization
  • Collaborate with Regions and R&D to help drive decision-making on go/no-go Brand launch decisions, Brand target product profiles
  • Manage and prioritize Brand/Product development requests from diverse internal client base (R&D and Regions)
  • Ensure consistent, high-quality & timely delivery of actionable insights / detailed execution roadmaps across stakeholders
  • Interact with ES&OP as stewards of Brand strategies and volume forecasts

Develop Commercial Innovation Strategies

  • Identify Global Innovation Target areas – product, technology, or service - that advance existing, adjacent, and white space areas for the portfolio, including exploitation of Seqirus’s core technology capabilities in cell-culture, adjuvants and mRNA
  • Assess cross-industry best practices, competitive intelligence, new business models and technologies to enhance current global and regional planning practices. Integrate creativity into strategy formulation and execution.
  • Conduct market assessments that help determine buy/build/partner market-entry decisions that support market expansion or investments into adjacencies
  • Select areas of priority through strong multi-functional and region/market collaboration in Strat Plan process
  • Develop comprehensive guidance and tools for Regional execution
  • Liaise with Business Development / Licensing to assess adjacencies or investments that align with Seqirus product portfolio

Manage Key Stakeholders

  • Ensure development of consistent Brand and Corporate messages in Global Brand Plans to be delivered to external stakeholders (e.g., Policymakers, Reg Agencies, Public Health Partners)
  • Cultivate close relationships with cross-functional team colleagues in Medical Affairs, Regulatory Affairs, Operations, Finance, and Policy to align on and advance strategic goals
  • Help Region Commercial leaders define and articulate Brand initiatives in service of their vision, both for purposes of communication but also to enable rapid execution
  • Lead/accelerate major initiatives/projects by exerting constructive influence (directly and indirectly) and leading cross-functional planning/execution teams

Lead Teams and People

  • Model Seqirus culture, values and behaviours that engender Innovation, Collaboration, Performance, Patient Focus
  • Manage the professional development of high-performers throughout the team, not just direct reports
  • Global Brand Strategy Teams will lead matrix teams of different functions Regulatory, Supply Chain, Regions, Medical Affairs

Minimum Requirements
  • Bachelor’s Degree and/or Master’s in Business Administration (MBA) or Masters in Public Health (MPH)
  • Minimum of 15 years of experience in pharmaceutical/biotech or health care consulting
  • Proven track record in strategy, marketing, or new product development role
  • Marketing, sales and Strategic planning experience
  • Prior experience working with Regulatory, Med Affairs, Legal teams is required
  • Prior experience operating in role supporting a Global or regional market landscape
  • Demonstrated leadership and ability to lead large teams
  • Demonstrated ability to influence cross-functional and senior management to impact decision-making
  • Previous line management experience with coaching and mentoring skills to develop marketers
  • Strong analytical, quantitative, and strategic thinking skills
  • Excellent interpersonal and written/verbal skills