AbbVie

Director, Digital Campaign Manager

Employer
AbbVie
Location
Irvine, California
Posted
Jul 17, 2021
Ref
2109950
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

If you live and breathe all things Digital, then we want to talk to you! Medical Therapeutics Digital Marketing Team (MDM) is on a mission to transform the data driven digital marketing in the pharmaceutical industry.  Medical Therapeutics brands and disease states are exciting, including household names like BOTOX® for multiple uses, blockbuster Eye Care brands like Restasis and Refresh….and many new/exciting product launches coming! This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you.

 

The Digital Marketing team is excited to welcome new talent, from all industries.  The team is comprised of technology and marketing experts with diverse backgrounds.  Pharma experience not required, in fact outside industry experience is welcomed! ‍

 

The Director, Digital Campaign Manager is responsible for managing digital media campaigns across all digital channels: search, social, display, on-line video, SMS and email.  It will support and direct the team in developing audience strategy based on brand goals, in-market signals and deliver performance data and actionable insights.  Experience leading people and ability to provide strategic reporting to clients/senior executives is a must.  This role will have support from agency partners and the internal teams, however the ideal candidate should also be comfortable “getting their hands dirty” creating requirements, business rules, workflows, campaign adjustments etc., where needed.

 

Main Areas of Responsibility

  • Partner with client brand teams to develop audience and digital activation strategy
  • Manage team across all facets of campaign management, including campaign set up, execution and analysis
  • Devise targeting and retargeting strategies to drive paid online traffic and acquisition through digital media channels including Google, Facebook, Twitter and Snap
  • Track, measure, and analyze performance of multiple digital advertising campaigns, including creating detailed performance reports, campaign insights, recommendations and rationale for optimization strategies
  • Develop succinct and impactful campaign reports for senior leadership

Qualifications
  • Bachelor's degree in marketing or business discipline

  • 10+ years’ experience in advertising, marketing, business or related field

  • Demonstrated ability to lead people

  • Significant experience with digital advertising platforms including Google, Facebook, Instagram Twitter, The Trade Desk Display, Online Video programmatic and SEM

  • Experience with Salesforce Audience Studio and TTD

  • Align test plans and campaigns with business and media performance KPIs and objectives.  Track and monitor overall performance to demonstrate value of campaigns and A/B tests

  • Excellent Microsoft Excel and PowerPoint skills

  • Great interpersonal skills, with an easy ability to coordinate and communicate with internal departments and external partners

  • Great written/verbal communication with an ability to articulate digital functionality and concepts into laymen’s terms for inexperienced clients and partners

  • Creative problem-solving skills with a desire to always find a successful solution

  • Ability to prioritize tasks independently, as well as flexibility to adjust quickly to changes in priorities from external forces

  • Strong work ethic and commitment to excellence in their individual performance and their team’s performance

  • Calm and comfortable in ever-changing environment; results-driven with an ability to effectively multi-task in a fast-paced environment‍

‍Perks

  • Competitive salary

  • Comprehensive medical, dental, vision and life insurance

  • 401k with up to 8% company match

  • Vacation / PTO

  • Entire week off for the winter holidays

  • On-campus restaurant

  • On-campus gym, tennis court, basketball court and softball field

  • Discounts on Allergan/AbbVie products

  • Complimentary snack and beverage bar


Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 5 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
IC
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.