Sr. Product Marketing Manager (Patient)

Menlo Park, CA, United States
Jul 12, 2021
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time
GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. It is supported by leading global investors and pharmaceutical, technology, and healthcare companies. For more information, please visit

GRAIL is looking for a Sr. Product Marketing Manager (Patient) who is passionate about our mission to detect cancer early, when it can be cured, to join our growing, commercial marketing team. The Product Marketing Manager role focused on Patient Marketing will be responsible for activating strategies to drive patient awareness and adoption supporting the upcoming launch of a new multi-cancer detection product for GRAIL by building out the campaign, promotional and educational pieces to support the patient journey.

You Will:

• Lead content development and execution of patient awareness, education and adoption materials which may include advertising, videos, written or digital materials, web content.
• Work closely with agency partners on patient facing materials and tactics.
• Have excellent communication and presentation skills to lead and convey clear messages to internal and external stakeholders.
• Work closely with market research to leverage commercial insights and analytics data to identify adoption drivers and barriers, assess messaging/collateral and overall campaign success.
• Contribute to the marketing plan and strategy.
• Closely collaborate with healthcare professional marketing, digital marketing, channel partner marketing, customer service, clinical development, sales, medical affairs, corporate communications, and external agencies.

Your Background Should Include:

• Bachelor's Degree or equivalent; MBA is preferred
• 6-8 years of relevant marketing experience.
• Demonstrated success marketing to patients in prior roles in US biotech, medical device, diagnostic, or healthcare industry. Launch experience is preferred.
• Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.
• Strong industry experience and ability to communicate complex medical concepts in a clear concise way to patients.
• Demonstrated track record of getting things done and growing responsibility over time.
• Ability to effectively manage multiple competing priorities.
• Strong interpersonal, organizational, analytical, communication and presentation skills.
• Willing and able to travel as needed.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

GRAIL, Inc. and its affiliates and subsidiaries ("GRAIL") does not accept any liability for fees for resumes from recruiters or employment agencies ("Agency"), without a binding, written recruitment agreement between GRAIL and Agency describing the services and specific job openings ("Agreement"). GRAIL may consider any candidate for whom an Agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the Agency, unless an Agreement is in place. Any email or verbal contacts with any person within GRAIL is inadequate to create a binding agreement. Agencies without an Agreement are requested not to contact any hiring managers of GRAIL with recruiting inquiries or resumes. Agencies interested in partnering with GRAIL may contact GRAIL's HR Department through our Customer Service team .