Manager/Sr. Manager, Global Marketing Specialist - Microbiology and Infectious Disease

Location
Menlo Park, CA, United States
Posted
Jul 10, 2021
Ref
2263
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time
Manager/Sr. Manager, Global Marketing Specialist - Microbiology and Infectious Disease

PacBio® is seeking a talented, high-energy marketing professional to lead global demand generation strategies and content development to attract new customers to PacBio's Microbiology and Infectious Disease solutions. This role will be responsible for developing integrated campaigns and programs that span multiple channels and media types, and create high value content to help educate customers and sales on PacBio's transformative HiFi sequencing solutions for ID&M. This individual will work cross-functionally with regional marketing, product marketing, data, web, software, and CRM teams and be the central hub for optimizing growth focused initiatives and advocating for both our audiences as well as the growth of the ID&M segment.

Role & Responsibilities:
  • Lead cross-functional teams (regional marketing, product management, marketing comms, digital, social, web, etc.) to build marketing and audience strategy, and messaging to drive awareness, consideration, and purchase of PacBio's products and solutions offerings for ID&M.
  • Work with cross-functional teams to meet market business goals and needs that are on strategy and align with the campaign narrative.
  • Develop and manage a wholistic, multi-channel annual marketing plan for the segment with input from a variety of cross-functional stakeholders and internal experts.
  • Manage efficiencies and timeliness across asset deliverables while driving for high ROMI.
  • Employ campaign goals/benchmarks and measure results using appropriate marketing metrics and analytics.
  • Responsible for tracking and reporting on results for segment using appropriate marketing metrics and analytics and optimize campaigns and marketing plan on a quarterly basis or as needed.
  • Consults and supports regional marketing efforts. Works closely with regional marketing to optimize content to support specific regional needs.
  • Work with segment leads to create sub-market campaigns as needed for maximum impact and ROI.


Job Requirements:
  • 5+ years experience marketing to microbiology or infectious disease customers or related discipline (e.g genomics, life sciences, public health). Public health experience a plus.
  • Strong, demonstrated knowledge of marketing principles, practices, tactics, and tools.
  • Ability to communicate complex ideas in a simple, efficient manner.
  • Ability to write concise creative briefs for corporate marketing team briefings and anticipated market needs.
  • Working knowledge of marketing analytics to inform campaign development, measure success, and optimize where needed.
  • A proven cross-functional leader – ability to lead through influence and manage a matrixed organization to achieve results.
  • Create high impact sales enablement content to aid sales team in increasing revenue and converting customers to next step of the sales funnel.
  • Proactive, self-motivated individual with the ability to work independently and manage multiple priorities.
  • Excellent interpersonal skills to build consensus and influence.
  • Talent for visual communication and display of complex information in graphical forms across multiple platforms a plus.


All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.