AbbVie

Director of Market Access, Marketing

Employer
AbbVie
Location
Sunnyvale, California
Posted
Jul 10, 2021
Ref
2107669
Discipline
Marketing, Market Access
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

About AbbVie

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

The Director of Market Access, Marketing position is responsible for leading a team responsible for the market access marketing strategy for Imbruvica, a Brutons Tyrosine Kinase Inhibitor (BTKi). Imbruvica is indicated for use in Chronic Lymphocytic Leukemia (CLL), Mantle Cell Lymphoma (MCL), Marginal Zone Lymphoma (MZL), Waldenstroms Macroglobulinemia (WM), and chronic Graft vs. Host Disease (cGVHD).

The Director of Market Access Marketing will lead the development and execution of marketing strategies and tactics for current and any future indications across all Market Access channels to include:  Commercial, Medicare, Medicaid and Federal payers as well as GPO’s, IDN’s and Distribution.   This role is also a key contributor to the overall Brand Strategy.  The Director will leverage data, analytics and a strong strategic / collaborative mind-set in all aspects of leading the team to success as well as provide positive leadership and influence with internal stakeholders and our collaboration partners in alignment with our Cultural Vision.

Key Responsibilities Include:

  • Provide leadership and direction for Market Access Marketing vision, strategies, tactics, execution plans and resource investment.  Encompass an “All for One” mindset and perspective at all times.
  • Lead the annual Market Access Strategic and Budget Planning processes
  • Act as the Market Access Lead for the annual Brand Planning process and as part of the Integrated Brand Teams
  • Drive the development and execution of clinical and economic messaging and materials for all market access customer segments. Lead the training of the various field teams on these messages. 
  • Work closely with the Brand Marketing and Field Sales teams to leverage educational opportunities available through market access segments such as GPO’s.
  • Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal stakeholders and collaboration partners.
  • Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and overall management of the team and the business.
  • Use coaching effectively and efficiently to develop direct reports and influence cross-functional partners.
  • Determine appropriate action, execution, tracking and monitoring of projects by employing scenario planning, segmentation, positioning, innovation, creative development, investment optimization as needed.

Qualifications

Basic Qualifications:

Bachelor’s Degree required.

  • Proven marketing leadership experience required.
  • 10+ years of pharmaceutical experience with cross-functional experiences including field sales, market access, finance, market analytics, brand marketing are all valued.
  • Positive, solutions-oriented attitude required.

Preferred Qualifications:

  • Thorough understanding of the Market access landscape
  • Prior Market Access Marketing
  • Prior leadership experience
  • Experience in the oncology space (hematology)  
  • Experience with leading in a collaboration
  • Location: Sunnyvale, CA (Primary) or Lake County, IL
  • Travel 10 % of the time

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 10 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
D
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.