Head of Global Marketing Analytics & Business Intelligence

Lake County, Illinois
Jul 09, 2021
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

As the Head of Global Marketing Analytics and Business Intelligence you will set the strategic direction for an insights-driven analytics and business intelligence research team that proactively helps drive performance and shape the future of AbbVie’s Pipeline and On Market Portfolio and Patient Support Programs.


This role will report into our GM Global Customer Excellence and will work closely with each of our Pipeline/ On Market Commercial Leads, our Global and US Customer Excellence Leadership Team, our Core Affiliate MABI Leads and other key business leaders throughout the organization to create a centralized market analytics and business intelligence function.

In partnership with Global, Area and Core Affiliate Franchise Heads this individual will take a leading role in shaping strategy and operational management of data management (internal and external) and analytics to support effective data review and visualization across the portfolio. Through this strategic under-standing and thought leadership, this individual will lead the Global Marketing Analytics and Business Intelligence team to define the key business questions and challenges facing our business that are critical to achieving business objectives. Translation of these questions/challenges into actionable insights and analytics initiatives is essential to enable the development of recommendations and solutions so that business and brand strategies can be developed to meet performance expectations.


Key Responsibilities Include:

  • Responsible for leading, coaching and developing a high-performing team of professionals to provide best practice analytics and consulting to all of the organizations brand teams.

  • Ensure global cross-functional teams focuses on critical business questions, drives towards strategic and synthesized insights, and suggests ideas and recommendations that enable better decision-making for the business.

  • Evolve and embed an outcome-based focus in all Global, Area and Affiliate Brand Planning/Initiatives that facilitates effective decision making in resource allocation and budget trade-off decisions.

  • Strategic thinking and leadership: Shape a vision, goals and priorities for MABI. Lead or shape strategic reviews for Stakeholders and Influence business decisions.

  • Functional Responsibilities: Deliver insightful and actionable business intelligence, related insights and analytics for the organization.

  • Manage department budgets, resources.

  • Drive efficiency across all Franchises and Geographies and drive performance orientation.

  • Work closely with compliance and ensure alignment with internal and external guidelines.

  • Define and document a governance process that encompasses all of Global Business intelligence and analytics team change management processes that evolves the capability of this organization across all geographies Global, Area and Core Affiliates.

  • Establish succinct, well-defined, traceable business metrics and reporting that are used to measure/manage the business to drive performance.







  • 10+ years leading a global data organization driving advanced analytics

  • BA or BS degree required. 

  • Track record of successfully driving change and delivering results in ambiguous environments and working in a high performing matrix organization.

  • Strong critical thinking skills with ability to frame business issues and apply data analysis to support real-time decision-making

  • Business leader with strong business acumen who has translational capabilities between data analytics and business questions

  • Proven ability to work in a fast-paced, global environment with multiple priorities that require strong project management and decision-making capabilities

  • Demonstrated/inspiring leading large-scale change and strategy transformations

  • Resourceful and creative — must bring fresh insights to a dynamic business environment

  • Demonstration of a test and learn framework that was embedded as part of multi-channel execution to inform continuous improvement, learning and business decisions

  • Ability to establish mutually productive and positive relationships with internal and external groups

  • Resourceful and creative — must bring fresh insights to a dynamic business environment

  • Experience of working in a regulated environment with Legal and Compliance organizations.                       

  • Preferred:

    • Graduate degree in business or healthcare
    • Pharmaceutical/Healthcare experience is an advantage.
    • Advanced degree (e.g. MBA or MA) preferred.  Degree concentration in Marketing Research, Marketing or Social Sciences. Advanced statistical knowledge is a plus




    Significant Work Activities
    Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
    Yes, 50 % of the Time
    Job Type
    Job Level Code
    Equal Employment Opportunity
    At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.