Lead Generation Representative

Location
London, United Kingdom
Posted
Jul 08, 2021
Ref
2079
Required Education
Bachelors Degree
Position Type
Full time
Lead Generation Representative

Pacific Biosciences is seeking an Lead Generation Representative with a strong customer focus to successfully communicate and position PacBio products to new customers in Europe, the Middle East and Africa (EMEA). The ideal candidate will be able to identify and engage with potential customers, within several market areas, to uncover their research needs, assess fit with existing PacBio solutions, and communicate PacBio value propositions. Reporting to the Lead Generation Manager, and as a member of the larger sales support team, this role will focus on sales qualification of marketing generated leads to reach and exceed the company revenue plan, penetrate a broader market, and displace competition.

Responsibilities:
  • Identify & qualify high value leads that enter through the customer engagement processes by conducting introductory and consultative discussions, primarily via telephone and email.
  • Accurately document interactions & manage the CRM inbound lead pipeline, from first contact through qualification and successful transition of sales qualified leads to regional sales teams.
  • Execute & manage automated multi-touch cadences to maximize velocity of the sales funnel.
  • Work collaboratively with global and regional Territory Managers, Marketing, Inside Sales and Sales Application Specialists teams to nurture and qualify potential new customers.
  • Explain and present PacBio's core SMRT Sequencing technology to potential customers sourced from digital and regional marketing activities.
  • Articulate key applications and emphasize the unique selling points, finding mutually beneficial outcomes to all parties and addressing specific customer needs.
  • Support management in reporting on pipeline metrics and actively suggesting data-driven improvements for sales strategies, tactics, and/or sales process for achieving revenue goals.


All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities.

Position Requirements:
  • The position is a remote sales position, primarily working from home, with minimal travel requirements (
  • Minimum of a BS degree or equivalent experience in Molecular Biology, Genetics, Biochemistry, or related field.
  • 1+ years of experience in sales, field applications, or pre-sales customer support.
  • Familiarity with the sales process and proven success in a strategic sales environment, including prospecting, lead qualification, and early opportunity development.
  • Experience with or understanding of DNA sequencing instruments and assays.
  • Comfortable with presenting effectively and professionally to customers and management.
  • Proven ability to proactively engage with customers, quickly establish rapport, ask thoughtful questions, and influence decisions.
  • Strong time management, organizational, and planning skills while working in a remote environment are essential.
  • Experience with Salesforce.com, or equivalent CRM.
  • Marketo, Pardot, or Salesloft lead management and email automation experience a plus.
  • Excellent verbal and written communication skills; fluency in English required, any additional language proficiency is a plus.


All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.