AbbVie

Director, Neuroscience – Parkinson's Disease (PD), Global Marketing

Employer
AbbVie
Location
Lake County, Illinois
Posted
Jul 05, 2021
Ref
2109641
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Director, Neuroscience – Parkinson's Disease (PD), Global Marketing

 

Purpose:

Drive marketing strategy for Duodopa. Provide positive leadership and productive influence across the enterprise. Leverage data, analytics, and strategic mind-set in all aspects of running the marketing component of the business. Effectively orchestrate work across internal teams and external partners.

 

Key responsibilities include:

  • Demonstrate ability to understand the market using high-quality data sources, able to measure and segment it, selecting optimal target audiences
  • Develop strong internal relationships to ensure highly effective teamwork with different functions across the enterprise and related to the brand
  • Ensure the brand strategy and all market growth and go-to-market initiatives are consistent and harmonized across the organization
  • Lead cross-functional teams to drive multi-stakeholder initiatives within the overall brand strategy, as well as, set direction for global execution
  • Represent/lead alliances and collaboration with external partners due to marketing/licensing arrangements with key products in this portfolio.
  • Liaise with areas and key affiliates to get input on global deliverables and enrich strategies and tactics for successful implementation
  • Develop and provide input to various brand strategic projects and provide support to the strategic business plan
  • Develop and articulate effective commercial initiatives that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility
  • Continually evaluate and apply KPIs on effectiveness (share impact/ROI) and efficiency (expense control) of market growth strategy and tactics
  • Maintain a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research)
  • Lead and coach direct reports

Qualifications

Qualifications:

  • At least 10 years of relevant experience within the pharmaceutical industry – Specialty Sales, Marketing, Business Unit leadership affiliate experience
  • Bachelor’s Degree required. Advanced degree (e.g. MD, PharmD) preferred
  • Must demonstrate the ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy 
  • Demonstrate high proficiency of the whole and the component parts of the Marketing skills framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization
  • Must have strong leadership skills, positive attitude, strong written and verbal communication skills, and interpersonal skills, as well as excellent planning and organization skills to support brand objectives
  • Must have the ability to effectively collaborate with, motivate and influence various
    levels within the organization and outside of the organization. 
  • English fluency both verbal and written
  • Be recognized for creativity and innovative mindset preferred
  • Willing to travel (30%-50% of professional workload)
  • Successful candidate to be based in North Chicago Area

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 50 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
D
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.