Associate Director, Payer Marketing - Psychiatry - Remote Opportunity

Deerfield, IL, United States
Jul 02, 2021
Required Education
Bachelors Degree
Position Type
Full time

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!

The Associate Director, Payer Marketing - Psychiatry, will be responsible for the development and implementation of the payer marketing strategic and tactical plan in partnership with an alliance partner for REXULTI AND ABILIFY MAINTENA, including initiatives that span across both payer and healthcare provider (HCP) customers. This individual will ensure that payer and access tactics are aligned with the overall brand strategy.

This individual will be the payer marketing lead for REXULTI AND ABILIFY MAINTENA and will coordinate the generation of insights through market research, analytics and advisory boards to drive the development of the payer and access/affordability recommendations that will be incorporated into the brand strategy. Additionally, this individual, in collaboration with alliance partner, will be responsible for providing the payer perspective to both the US and global teams for the lifecycle management (LCM) initiatives for REXULTI AND ABILIFY MAINTENA. This person will be the Lundbeck lead for the alliance partner patient support and will proactively influence strategies and tactics related to that channel.


Payer Marketing Strategy

  • Leads development of market access strategy with alliance partner across both commercial and government payers for both brands ensuring that payer and access tactics, including those executed by the NAMs/RAMs, are aligned with the overall brand strategy.
  • Drives brand performance by utilizing sound marketing principles, analytics, and available market research.
  • Proactively considers/identifies new strategies, areas of opportunity, and tactics to challenge the team's thinking and raise the level of brand performance.
  • Identifies the need for payer market research, analytics, and payer advisory boards and can synthesize actionable business critical insights for base business and LCM opportunities.
  • Establishes key performance indicators for payer tactics and monitors progress.
  • Proactively influences and contributes to alliance partner patient support strategy and initiatives, including consistently providing trend reports and communicating program updates.
  • Contributes to gross to net (GTN) forecasting assumptions and communicates output of GTN forecasting discussions to brand lead.





  • Drives the development and execution of the value proposition and payer messaging with alliance partner for both brands.
  • Ensures launch readiness of life cycle management (LCM) opportunities across both products in collaboration with the alliance and US and global LCM teams.
  • Collaborates with HCP marketing and alliance partners to develop and execute access/affordability messages in promotional materials.
  • Leads the financial assessment of initiatives related to payer/access tools (copay card, vouchers, etc.) by partnering closely with payer analytics team.
  • Leads execution of business cases related to access opportunities to assess value to brand
  • Manages the payer marketing budget, as well as oversees the vendor partners hired to assist in creating the deliverables with alliance counterparts.
  • Represents promotional pieces in the review process and ensures materials are compliant.
  • Coordinates efforts for the payer congresses


Cross-Functional Collaboration and Influence




  • Actively contributes to the brand planning process, including market access strategy and tactical planning, in collaboration with cross functional partners and alliance.
  • Represents payer marketing, all areas of market access, and government affairs on the core team in a brand operating model.
  • Partners closely with payer analytics, HCP marketing, and brand leadership to monitor the progress of the various initiatives and adjusts appropriately.
  • Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable.
  • Collaborates with the Lundbeck global team and the Lundbeck US LCM cross-functional partners and ensures alignment on key aspects of market access/payer marketing for the LCM opportunities.
  • Drives effective implementation of promotional materials and programs by providing appropriate direction to sales training, sales, and the national and regional account managers (NAM/RAM).
  • Develops cross-department support of the brand by coordinating with marketing, sales, sales training, market research, analytics, government affairs, medical affairs, and HEOR.
  • Collaborates directly with brand and sales leadership, NAM/RAM team, sales training and sales teams, and other cross functional groups - ensuring alignment to the brand and payer marketing strategies.






  • Accredited Bachelor's degree
  • 5+ years of managed markets/payer marketing experience
  • 8+ years of experience in Sales, Marketing, Market/Payer Analytics, or other relevant commercial or analytical experience in the pharmaceutical or related industry
  • Able to create and execute managed healthcare strategies, which includes the use of pharmaceutical data sources (Symphony Health, IQVIA, Truven's, MMIT, HSG, etc.)
  • Demonstrates expertise and extensive knowledge of payer dynamics, medical and pharmacy benefit designs, and its implications for HCP and patient product adoption.
  • Understanding of contracting and implications on gross-to-net/Average Sales Price (ASP)
  • Proven ability to distill complex information into concise and impactful messages/presentations
  • Excellent communication, presentation, and interpersonal skills along with an ability to influence both within and outside the organization
  • Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
  • Demonstrated ability to influence without authority






  • MBA or Master's Degree
  • Experience working with alliance partners
  • Experience and knowledge within psychiatry
  • Experience working on life cycle management opportunities






  • Willingness/Ability to travel up to 25% domestically. International travel may be required.


The range displayed is specifically for those potential hires who will work or reside in the state of Colorado, if selected for this role, and may vary based on various factors such as the candidate's qualifications, skills, competencies and proficiency for the role. Salary Pay Range: $150,000 - $180,000 and eligibility for a 20% bonus target based on company and individual performance, and eligibility to participate in the company's long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site .

Why Lundbeck

Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep heritage of discovery and have brought breakthrough therapies to millions of people across the globe. And we're just getting started! Our success is driven by our great people and inclusive culture, which is guided by our beliefs of being Patient-Driven, Courageous, Ambitious, Passionate & Responsible. Are you ready to make an impact, one patient at a time?

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site .

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site .

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify .

.buttontextcc992ff0ed1a3b04 a{ border: 1px solid transparent; } .buttontextcc992ff0ed1a3b04 a:focus{ border: 1px dashed #a5a07b !important; outline: none !important; }

Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best.

Millions of people worldwide live with brain diseases, and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement, and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases - we call this Progress in Mind.


Our approximately 5,800 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing, and sales. Our pipeline consists of several R&D programs, and our products are available in more than 100 countries. We have research centers in Denmark and the US, and our production facilities are located in Denmark, France, and Italy. Lundbeck generated revenue of DKK 17 billion in 2019 (EUR 2.3 billion; USD 2.6 billion).

For additional information, we encourage you to visit our corporate site, and connect with us on Twitter at @Lundbeck and via LinkedIn.