Amgen

US Brand Director, Biosimilars Marketing

Employer
Amgen
Location
Thousand Oaks, CA
Posted
Jun 23, 2021
Ref
R-121076
Required Education
Bachelors Degree
Position Type
Full time

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of. Join us.

US Brand Director, Biosimilars Marketing

Live

What you will do

Lets do this. Lets change the world! AMJEVITA will be the first adalimumab biosimilar to be approved by the FDA and will be authorized for the treatment of the same inflammatory diseases as the reference brand. The launch of AMJEVITA is an important milestone for our inflammation biosimilar portfolio, as its launch further demonstrates Amgens commitment to providing patients with serious illnesses access to high-quality biological therapies.

The US Marketing Director for AMJEVITA is a key member of the US Commercial Team; focused on leading the successful brand launch and maximizing the commercial potential of AMJEVITA with the Rheumatology, Gastroenterology and Dermatology specialties. The candidate will be responsible for working with internal cross functional partners to set the brand launch strategy and delivery of marketing tactics across channels to ensure a strong, sustained launch trajectory. The US Marketing Director will have a minimum of one direct report, lead extensively across all functions, manage external agencies, and allocate resources across the marketing mix to enhance return on investment.

Key Responsibilities
  • Leads the development and execution of AMJEVITA launch Plan across functions

  • Determines and optimizes the tactical mix by audience across all aspects of the patient journey

  • Develops detailed and effective communication plans and messages

  • Develops and refines customer segmentation and targeting

  • Website and digital strategy development and execution

  • Leads the development and execution of Semester meetings and training plan

  • Aligns with Sales leadership on Sales Representative directives, POA, training

  • Analyzes customer brand/competitor performance, develops and tracks important metrics

  • Participates in development of the Inflammation Biosimilars Brand Plan

  • Leads key brand deliverables such as LRP, LE/forecast, quarterly business review processes

  • Tier 1 & Tier 2 trade show plan

  • MAC management and prioritization

  • Agency management (AOR and Production Studio)

Win

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a leader with these qualifications.

Basic Qualifications:

Doctorate degree and 4 years Marketing experience

OR

Masters degree and 6 years of Marketing years

OR

Bachelors degree and 8 years of Marketing experience

Preferred Qualifications:
  • Demonstrated ability to shape product strategy, leveraging a breadth of perspectives spanning payer, access, policy, and competitive dynamics

  • Strong ability to translate strategy into succinct, meaningful tactics, ensuring laser focused execution across channels

  • Shape the future of the US footprint for the brand through a comprehensive assessment of the competitive environment and crystallizing opportunities/challenges for AMJEVITA

  • Lead effectively across extensive cross-functional team

  • Partner effectively with CD&A/CI to identify outstanding business questions, design and execute relevant primary market research and secondary data analytic queries, uncover key insights, and nimbly adjust brand strategy/tactical plan

  • Engage and take full accountability for all aspects of the role with demonstrated ability to prioritize tactics and issues

  • Establish relationships with all agency partners and effectively coach team members through effective agency management. (high quality work, budget execution, and timelines)

  • Demonstrate a sense of shared ownership of overall brand and inflammation business unit performance

  • Own budget and performance accountability for all tactics and initiatives

  • Live and role model Amgen Values

  • 3 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

  • Access and payer experience

Thrive

What you can expect of us

As we work to develop treatments that take care of others, so we work to care for our teammates professional and personal growth and well-being.

  • Vast opportunities to learn and move up and across our global organization

  • Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act

  • Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

Apply now

for a career that defies imagination

In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.

careers.amgen.com

Equal Opportunity Statement

Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.


Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.