Director Marketing, Migraine

Employer
Lundbeck
Location
Deerfield, IL, United States
Posted
Jun 18, 2021
Ref
1842
Hotbed
BioMidwest
Required Education
Bachelors Degree
Position Type
Full time
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!

SUMMARY:
The Director, Marketing will act as the brand team representative for Vyepti marketing in a brand operating model, representing all areas of marketing on this cross-functional, strategic team. This individual will have overall accountability for brand planning in a launch and highly competitive new product environment. S/he will drive the development of the annual brand strategy, as well as lead the team through tactical and financial planning. The individual will lead the HCP and Consumer team with responsibility for their development through performance management, individual development plans and growth of their marketing capabilities.

ESSENTIAL FUNCTIONS:
People Leadership
  • Lead direct reports to strategic and operational excellence by ensuring coordination across the team and maximizing results for the brand
  • Manage direct reports across brand work streams including HCP and Consumer strategy, sales strategies, peer-to-peer initiatives, brand communication to the sales force, and brand planning
  • Help the team prioritize initiatives and activities
  • Lead, manage, coach and motivate direct reports
  • Drive alignment within the marketing team, managing team meetings, the review process and communication between team members


HCP and Consumer Marketing Strategy
  • Collaboratively lead development of brand strategy by utilizing sound marketing principles and available market research
  • Proactively consider and identify new strategies, tactics and vendors to challenge the team's thinking and raise the level of performance, ultimately finding ways to do more with less
  • Establish strong strategic relationships with thought leaders to understand how to best communicate the value of the brand
  • Work collaboratively with direct reports, cross-functional team, and finance to build and manage the HCP and Consumer marketing budget
  • Coach team to establish ways to measure impact, reports results, and adjust plans accordingly
  • Use segmentation to drive call plan targeting and activity


HCP and Consumer Marketing Execution
  • Work closely with core team, extended team and marketing team to create a tactical plan and budget that will allow for execution of the annual brand strategy
  • Partner with sales and cross-functional team members to monitor the progress of the brand and adjust, when necessary, to increase revenue and achieve overall brand success
  • Develop the HCP and Consumer strategy through sales feedback, advisory boards, consultant meetings, market research, cross-functional insights and execute the strategy via both personal and non-personal promotion while keeping thought leaders informed
  • Responsible for vendor selection and management of vendors for HCP and Consumer marketing
  • Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory process


Cross-Functional Collaboration and Influence
  • Effectively implement promotional materials and programs by providing appropriate direction to sales training and the field organization
  • Develop cross-department support of the brand by coordinating with sales, sales training, market research, market access, medical affairs, HEOR, and public relations
  • Collaborate with sales leadership, sales training and the sales teams, as well as other cross-functional groups, to: communicate brand strategies, ensure all groups are aligned with the brand critical success factors, and monitor the progress of the brand
  • Partner with medical, legal and regulatory affairs to communicate reasons for strategic and tactical plans, obtain concept buy-in before developing a new initiative, and working collaboratively to successfully launch initiatives


REQUIRED EDUCATION, EXPERIENCE and SKILLS:
  • Accredited Bachelor's Degree
  • 10+ years of sales, marketing or other relevant commercial or analytical experience
  • 6+ years of pharmaceutical/medical/healthcare product brand marketing or other pharmaceutical/medical/healthcare product commercial leadership experience
  • Excellent communication, presentation, and interpersonal skills
  • Strong leadership skills as well as having the ability to work independently with minimal direction
  • Proven ability to influence and align others to drive brand prioritization
  • Strong knowledge of, and experience with managing operational budgets and plans


PREFERRED EDUCATION, EXPERIENCE AND SKILLS:
  • MBA or master's degree
  • People leadership experience with direct reports in pharma marketing, sales, or commercial function
  • Experience and knowledge of U.S. marketing and brand management
  • Infusion sales or marketing experience where various sites of care are utilized (i.e. in-office infusions, ASOCs, home infusion, etc.…)
  • Neurology, pain and/or migraine experience
  • Product launch or indication expansion experience particularly in a crowded therapeutic category
  • Experience managing performance of an in-market, promoted brand
  • Background in biosciences as demonstrated on the job or through educational training
  • Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities


TRAVEL:
  • Willingness/Ability to travel approximately 30% domestically; international travel may be required


Why Lundbeck

Lundbeck is unique from other biopharmaceutical companies in that we are 70 percent owned by a research-focused foundation. We have a deep heritage of discovery and have brought breakthrough therapies to millions of people across the globe. And we're just getting started! Our success is driven by our great people and inclusive culture, which is guided by our beliefs of being Patient-Driven, Courageous, Ambitious, Passionate & Responsible. Are you ready to make an impact, one patient at a time?

Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site .

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site .

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify .

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Lundbeck is a global pharmaceutical company specialized in brain diseases. For more than 70 years, we have been at the forefront of neuroscience research. We are tirelessly dedicated to restoring brain health, so every person can be their best.

Millions of people worldwide live with brain diseases, and far too many suffer due to inadequate treatment, discrimination, a reduced number of working days, early retirement, and other unnecessary consequences. Every day, we strive for improved treatment and a better life for people living with brain diseases - we call this Progress in Mind.

Read more at www.lundbeck.com/global/about-us/progress-in-mind

Our approximately 5,800 employees in more than 50 countries are engaged in the entire value chain throughout research, development, production, marketing, and sales. Our pipeline consists of several R&D programs, and our products are available in more than 100 countries. We have research centers in Denmark and the US, and our production facilities are located in Denmark, France, and Italy. Lundbeck generated revenue of DKK 17 billion in 2019 (EUR 2.3 billion; USD 2.6 billion).

For additional information, we encourage you to visit our corporate site www.lundbeck.com, and connect with us on Twitter at @Lundbeck and via LinkedIn.