Product Manager, Marketing

Location
Menlo Park, California
Posted
Jun 08, 2021
Ref
685
Hotbed
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time

The Product Manager will contribute to the strategic and tactical marketing responsibilities centered around Korlym’s Cushing’s syndrome indication and disease state education.

Essential Duties/Tasks
  • Manage the execution of marketing strategies that meet and align to the overall brand objectives
  • Drive marketing efforts that meet/exceed brand goals and corporate objectives, while closely following internal and external processes
  • Leverage market research, data analytics, trends, and HCP insights to identify, plan, and execute HCP-focused print/digital marketing solutions
  • Help create and execute patient-focused tactics and initiatives across multiple marketing channels
  • Support various speaker bureau initiatives including speaker training, speaker bureau content development, and ongoing sustainment strategies related to peer-to-peer education
  • Develop and implement marketing strategies, tactics and initiatives for HCP and patient access services that align to brand objectives
  • Create content for national, regional, and local conferences (live and virtual)
  • Develop and foster relationships with key opinion leaders, medical associations, and patient advocacy groups
  • Collaborate and partner closely with key internal and external stakeholders
  • Ensure all marketing activities comply with medical, regulatory, and legal requirements
  • Manage agency relationships to ensure that performance and spends are optimize
  • Travel required
Preferred Education and Experience
  • Bachelor’s degree or equivalent, master’s degree preferred
  • 5+ years of pharmaceutical or biotechnology experience
  • 2+ years’ experience in brand managemen
  • Endocrinology and/or orphan drug experience a plus
Preferred Skills, Qualifications, or Technical Proficiencies
  • Highly developed written and oral communication skills
  • Strong presentation and moderating skills
  • Excellent interpersonal skills with a demonstrated ability to lead, interact with, and drive consensus among individuals from a variety of disciplines
  • Demonstrated ability to work with KOLs and derive messages from clinical data
  • Ability to successfully manage multiple projects and agencies simultaneousl
  • Vendor/agency background experience a plus