Senior Manager, Campaign Operations Lead - Oncology
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of. Join us.
Amgen provides a collaborative and creative culture in a company with a strong track record of innovation. Our culture encourages open dialogue and diverse views to land on the best solutions, and we help ensure our staff are equipped to excel today and tomorrow.
Globally, Amgen is evolving to align people, processes and technologies to meet our customers where, when and how they want to be met (C360). This role, on the Global Commercial Capabilities - C360 Campaign Operations team, directly supports the design of the desired customer experience, including identification of initiatives, tactics, and campaigns that create an experience for the customer that engages them at moments that matter with the right content to drive brand growth.Live
What you will do
Lets do this. Lets change the world. In this vital role you will have an opportunity to help shape an extraordinary customer experience!Key Responsibilities:
Customer Experience Design (Customer touchpoints, desired experiences / sentiments): Utilizing Brand strategy, customer journey leverage points, key segments with digital affinities and preferences, Behavioral objectives per segment, segment-specific insights, key messages per segment and content plan as inputs, the Campaign Operations lead designs cross-channel visual customer experiences for each campaign by integrating selected messages, formats and channels.
Campaign Planning (Customer interactions: tactics, content, visualizations, channels, sequencing) - The Campaign Operations Lead takes each Customer Experience Design campaign and feeds them through a 4-phase planning process:
Campaign Ideation - Develop message flows and build campaign objectives per segment. Prepare campaign calendar considering other relevant events (such as conferences). Output - Campaign plan with messages per segment
Campaign (co-) Creation - Integrate selected messages, formats and channels into engaging campaign designs. Align tactical strategy across functions (Medical, Payor, Patient Access, Field, Marketing) and match combinations of messages, formats and channels with existing modular content. Campaign plans should address concrete customer barriers (message flows to achieve behavioral objectives) and may incorporate platforms such as Salesforce Marketing Cloud, Salesforce Health/Service Cloud, VEEVA Sales CRM, Websites and 3rd Party Channel Partners (e.g. Medscape, Doximity). Output - Campaign brief, journeys and schedules per segment
Campaign Execution Preparation Ensure operational readiness of campaigns with the Global Service Center, GCOIS and Global Data and Analytics partners. Ensure dynamic content development wireframe requirements are understood by Design Agencies, enabling the Service Center to quickly produce necessary content for campaign deployment. Escalate and address Connected Data & Integration Needs. Output - Campaign brief, journeys and schedules per segment ready to be programmed
Campaign Metrics (Cross-Channel Campaign Measurement & Reporting) - The Campaign Operations lead facilitates the definition and documentation of how the success of the campaign will be measured with the Commercial Data and Analytics Data Sciences team. This team also defines AI Next Best Customer Engagement KPI's / algorithm's / Business Rules & Triggers to drive automated personalization across channels. The Campaign Ops leads facilitate the design of the Campaign Promotional Testing Plan with Data Sciences along with the Tagging Strategy that enables reporting, measurement and campaign optimization.
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The professional we seek will have the following qualifications.Basic Qualifications:
Doctorate degree and 2 years of sales and/or marketing operations experienceOr
Masters degree and 4 years of sales and/or marketing operations experienceOr
Bachelors degree and 6 years of sales and/or marketing operations experienceOr
Associates degree and 10 years of sales and/or marketing operations experienceOr
High school diploma / GED and12 years of sales and/or marketing operations experienceThrive
What you can expect of us
As we work to develop treatments that take care of others, so we work to care for our teammates professional and personal growth and well-being.
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
for a career that defies imagination
In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.
careers.amgen.comEqual Opportunity Statement
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Join UsIf you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.