AbbVie

PSP Marketing Manager

Employer
AbbVie
Location
Lake County, Illinois
Posted
Jun 03, 2021
Ref
2108880
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow.  We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on TwitterFacebookInstagramYouTube and LinkedIn.

 

About Patient Services Marketing

The US Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible patient treatment experience to help patients achieve their full treatment plan potential.

 

The US Patient Services Marketing Manager is responsible for designing, developing, and implementing commercial initiatives and tactics for US Immunology and Specialty patient support brands.  The Marketing Manager will engage and collaborate with a cross-functional team including US Care Model strategy team, regulatory, legal, medical, Brand products teams, marketing analytics and business insights, creative agencies.

 

This role does not have direct reports but must demonstrate the ability to influence and lead cross-functionally to successfully drive the business. The candidate must be able to operate in a fast-paced environment with high expectations and a customer focus that drives the need for quality deliverables and performance.

 

Key Responsibilities Include:

  • Working with agency and internal partners, develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives to drive an exceptional patient experience
  • Assist with HCP marketing and Patient promotional tactical plans, field-facing and patient resources.
  • Support the development of the PSP brand positioning and resource messages across stakeholders for new and enhanced patient services support models including the development of the Patient Service brand standards and portfolio style guide.
  • Support PSP program launch readiness through proactive and continuous communication relating to key initiatives and tactics 
  • Manage projects with creative and digital agencies, print and data vendors.  Manage marketing budget while identifying efficiencies/synergies where possible to maximize resources.
  • Deliver marketing briefs, understand timelines to accomplish tasks and anticipate any potential barriers that would impact project timelines. 
  • Drive patient engagement and resource utilization throughout the Patient journey.
  • Collaborate with and facilitate coordination amongst marketers from various teams to deliver integrated PSP Marketing tactics and initiatives
  • Partner with Business Insights team to evaluate the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization. Plan and execute Champions calls, Ad Boards, communicate insights, make recommendations, and highlight further learning opportunities.
  • Assist in the development of the patient journey, deriving insights from the data that will help to inform strategy and tactical implications.

Qualifications

Qualifications:

  • BA/BS Required, MBA Preferred
  • 5+ years of consumer marketing experience with the ideal candidate having some previous Pharma experience
  • Proven marketing experience with increased proficiency in all marketing skills.
  • Understanding of the principles of brand management, including brand positioning, personality & overall campaign development.
  • Previous cross franchise/cross channel marketing experience preferred.
  • Experience working with and managing multiple external agencies
  • Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
  • A balance of analytical capability and creative vision
  • Excellent communication (oral, written, and presentation) and interpersonal skills.
  • Ability to work with all levels in a highly matrixed organization.
  • Strong planning and organization skills, attention to detail, execution, and follow-through

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 10 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.