Director, Market Insights & Analytics, Competitive Intelligence

Location
Basking Ridge, NJ, United States
Posted
Jun 01, 2021
Ref
10817BR
Hotbed
Pharm Country
Required Education
Bachelors Degree
Position Type
Full time
Join a Legacy of Innovation 110 Years and Counting!

Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 15,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. Under the Group's 2025 Vision to become a "Global Pharma Innovator with Competitive Advantage in Oncology," Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.

Summary

The purpose of the Director of Market Insights & Analytics and Competitive Intelligence is to direct plan and execute the global market research plan and CI analytics for oncology during all phases of Pre- & Post- launch commercialization to help the global oncology marketing team of maximize the life-time value (sales and profit) of products with global potential. The job is based in the US.

Responsibilities

    • In liaison with the Brand Strategic Plan for multiple assets, provide directly and through the team a Market Insight plan to support market knowledge and customer insights at different stage of the product development
    • Secure execution of the market insight plan through robust methodology in a timely manner and through a highly selection of the most expert matter vendors
    • Secure consistency and create synergies between the different brands by maintaining the same framework of key deliverables
    • Develop an integrated plan with regional activities to avoid duplication of efforts including influence on regional MIA
    • Create a strategic partnership with all insight resources and help Brand teams to identify knowledge gaps in an integrated manner.
    • Be an influential voice as a business partner for each Brand Leads regarding market insight and analytics need for their respective Brands
    • Support Brand leads in the financial assessment of new opportunities
    • Develop a repository of market knowledge for each tumor type that will become a reference document for all Brand team and that will feed the tumor strategic document
    • Develop and execute a competitive intelligence plan to support different brands in different business opportunities
    • Secure execution of the competitive intelligence plan through robust methodology in a timely manner and through a highly selection of the most expert matter vendors
    • Beyond data collection, articulate key competitor's strategy to inform Brand leads on new threats and opportunities for a given Brand
    • Coordinate the communication on competitive intelligence in an actionable manner
    • Interface with regions to share outputs of competitive intelligence as well as to get an integrated plan with regions to avoid duplication
    • Operate Competitive Intelligence within Daiichi Sankyo SOPs and highest standard of professional conduct
    • Foster expertise in MIA & CI within the team by recruiting the right talent and developing capabilities in the team


Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.

Education Qualifications (from an accredited college or university)

Bachelor's Degree and an emphasis in health sciences required
MBA or advance degree preferred

Experience Qualifications

  • 10 or More Years pharmaceutical experience, of which at least 4-6 years in marketing research or business analytics required

  • 10 or More Years in MIA vendors could be considered

  • 4 or More Years Oncology experience

  • Experience of US market highly preferred

  • Global experience

  • Superior analytical skills with an understanding of a broad range of marketing research methodologies; qualitatively and quantitatively required

  • Expertise with required market research studies and methodologies for all lifecycle phases, including but not limited to: Brand personality and naming, positioning, messaging, concepting, targeting/segmentation, forecasting, advertising development, pricing, awareness tracking and usage, advertising effectiveness, patient persistency and loyalty, patient education materials and internet marketing preferred

  • Proficiency with regional market research suppliers for primary and secondary data and the capabilities including contract/networking with vendors necessary to assess performance of products, markets, and companies both in and outside of the US preferred


Travel

Ability to travel up to 30% Global and Domestic travel

Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Job Title
Director, Market Insights & Analytics, Competitive Intelligence

City
Basking Ridge

Functional Area
Global Oncology Marketing

State
New Jersey