Associate Director, Commercial Insights

San Francisco, CA, United States
May 18, 2021
Biotech Bay
Required Education
Bachelors Degree
Position Type
Full time


Position Summary:

The Associate Director, Commercial Insights will be responsible for delivery of the short range (3-year) and long range (20-year) forecasts and national-level reporting and diagnostics to inform commercial strategies and tactics, as well as lifecycle management business cases. This includes implementation of processes to support decision-making as it relates to key strategies and to increase the overall effectiveness across the Commercial, Marketing, Finance and Manufacturing functions. This individual will report directly to the Commercial Insights Lead and be required to work from GBT headquarters.

Essential Duties and Responsibilities:



  • Responsible for complete, accurate, and timely forecasts related to the US launch of Oxbryta. This role requires close collaboration with multiple cross-functional partners
  • Responsible for effectively executing on GBT's forecasting governance and processes
  • Delivers quarterly updates of short range (3-year) and long range (20-year) forecasts
  • Responsible for revenue and demand forecasts in support of financial planning, supply planning and incentive compensation
  • Develop evidence-based forecast scenarios in driving strategic decisions. Carry out base-case and scenario analyses (TPP's, launch year, market share, price, sales ramp, etc.) to support decision making by key partners and stakeholders including Commercial, Business Development/Strategy, Finance, Manufacturing, and executive leadership, Board of Directors, etc.
  • Conduct and incorporate ad hoc analyses of forecast sensitivity which may involve estimates of monthly demand for in-line products using weekly data and/or risk and opportunity sizing
  • Collaborate across functions to ensure inputs and assumptions are captured and documented in forecasts, drives alignment on financial projections, and secures approval from senior and executive leadership
  • Incorporate insights from multiple data sources (claims, primary research, etc.) into the forecast development to reflect anticipated risks and opportunities
  • Use appropriate forecast methodologies (which may include patient flow forecast models, patient based forecast models, and/or statistical trending)
  • Ensure that forecasts address the impact of market dynamics and critical events, are logically designed and well documented
  • Develop new analytical methods to facilitate management's ability to make strategic decisions
  • Identify key business issues that impact short-term market forecasts; clearly and pro-actively surface these issues
  • Support senior leadership's preparation for quarterly earnings calls, including update of latest estimates, 3-year forecast and development of KPIs
  • Manage national-level performance reporting and diagnostics including reconciliation with forecasts; will own national analytics data sets; will partner with Sales Analytics and Market Research counterparts on key business analyses (proactive and reactive), in responding to key business questions and in commercial reporting and launch tracking/monitoring
  • Present findings and make recommendations to management regarding: brand strategy, market growth, inventory dynamics, patient incidence, prevalence, treatment trends, competition and payer environment
  • The selected candidate will have demonstrated excellence in consensus building, characterizing and communicating uncertainty, and be able to explain issues from aggregate trends to modeling mechanics
  • Participate in ad-hoc projects by working collaboratively across product teams and other functional departments







  • 7-11+ years of relevant experience with 5+ years of forecasting and analytics experience within the pharmaceutical or biotech industry (which may include work as a consultant or supplier to the industry)
  • 3+ years of experience leading teams and/or managing people and vendors highly desired (i.e. employees, contractors) required for leadership positions
  • BS or equivalent degree; MS, MBA or equivalent is a plus
  • This position requires solid expertise in analytics, forecasting, modeling and a high-level understanding of CI and market research.
  • Experience forecasting for launch products and supporting rare diseases is highly desirable
  • Must be well experienced in collaboration/partnering with multiple functions to ensure thorough triangulation of customer and market insights into Forecasting process and modeling
  • Hands on experience with pharmaceutical data sets including claims and sales is highly desirable
  • Excellent written and verbal communication skills are required. Strong ability to summarize results from disparate sources in a concise manner for senior management
  • Strong ability to use Microsoft Office (specifically PowerPoint and Excel) to present quantitative data in graphical form is required
  • Experience with SQL and Tableau highly desirable
  • Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required
  • Demonstrated ability to work effectively in cross-functional teams is required
  • Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
  • Strong communication/influencing skills required
  • Passionate about the function
  • (Note: Final level of the role to be calibrated with internal team based on experience and competencies.)


Fit with GBT culture:





  • Ability to build strong relationships with co-workers of various backgrounds and expertise
  • Ability to function at a high level in a team setting whether leading the group or acting as an individual contributor
  • Values-based leadership consistent with GBT's Core Values
  • Excitement about the vision and mission of GBT
  • Flexibility
  • Integrity


NOTE: This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Global Blood Therapeutics is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or any other characteristic protected by law.