Associate Director, Marketing
We are currently seeking a creative Associate Director, Marketing to lead and implement overall strategy of corporate branding with key focus on increasing awareness of Aji Bio-Pharma’s brand in the marketplace.
- Drives the marketing strategy, as well as generates plans that can be optimized, measured, and continuously improved over time for the future growth of the business.
- Responsible for compiling and managing the marketing budget.
- Develops processes and engagement for ongoing support of current customers to enable continued success of customer relationships.
- Owns all aspects of lead generation including strategy and program execution across thought leadership, events and webinars, whitepapers and insightful content, and other methods, including Social Media.
- Manages tradeshow and conference events.
- Proactively identifies opportunities to grow the Aji Bio-Pharma brand with our key customers.
- Works closely with internal teams to identify and prioritize capabilities based on a holistic view of industry and market trends, competitive landscape, customer feedback, and customer engagement.
- Collaborates with cross-functional teams, enabling them to meet their sales objectives by providing the appropriate tools, materials and presentations to educate clients about the brand and vision of the company.
- Analyzes and provides industry and competitor marketing feedback to leadership team.
- Embodies Aji Bio-Pharma’s cultural values and aligns daily actions with department goals and company culture.