Associate Director, Marketing- US Patient Services

About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow.  We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Description

The Associate Director for AbbVie Patient Service Marketing leads the strategic direction for Patient Services (PSP) brand plans and tactics including value propositions, positioning, strategy, tactics and creative development. The Associate Director serves as the patient, brand and product subject matter expert for the patient services marketing team.

The Associate Director will work closely with multiple commercial operations teams to ensure success in development of strategy, creative and execution plans for Patient Services marketing. Internally, the Associate Director will foster positive working relationships and be highly collaborative with the operations teams within Patient Services, brand marketing teams, medical review, market research, sales training, regulatory review, business analytics, and other cross franchise teams.  Externally, the Associate Director works with various agency partners and consultants to successfully lead strategy and execution for multiple stakeholders.  The Associate Director must demonstrate the ability to lead without authority, while building a collaborative, integrated commercial brand team.

Key Job Responsibilities:

• Lead the development of the strategic and tactical plan development for patient services marketing plans for immunology brands to achieve objectives 
• Work with internal cross functions groups (Professional Marketing, Legal, Regulatory, Medical and Project Management) and external Ad Agency to insure integration and consistency of business strategies and regulatory compliance of promotional material.
• Effectively collaborate with Marketing Directors, business leaders and cross functional teams within a highly matrixed organization to develop and execute marketing plans to achieve business objectives
• Lead the development of patient experience journeys and then leverage these journeys to develop next generation patient experiences to help patients better manage their conditions
• Provide leadership, direction, and development for 1 or more direct reports
• Understand trends in the marketplace impacting Patient Services Marketing using data driven strategic insights to optimize plans on an-going basis
• Lead competitive assessment and implications
• Consistently execute multiple marketing projects in a timely manner.
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to achieve brand objectives.
• Effectively track and manage the marketing budget.

Qualifications

Qualifications

• BA/BS Required, MBA Preferred
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise/cross channel marketing experience preferred.
• 8-15 years of experience. Preferred experience in consumer marketing with the ideal candidate having some previous Pharma experience
• Understanding of the principles of brand management, including brand positioning, personality & overall campaign development.
• Experience working with and managing multiple external agencies
• Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
• A balance of analytical capability and creative vision
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Strong communication, presentation, and inter-personal skills
• Ability to influence senior management.
• Ability to work with all levels in a highly matrixed organization.
• Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
• Strong planning and organization skills, attention to detail, execution, and follow-through

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 15 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
M
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.