Sr. Product Marketing Manager (HCP)

Menlo Park, CA, United States
Apr 14, 2021
Biotech Bay
Required Education
Position Type
Full time
GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. It is supported by leading global investors and pharmaceutical, technology, and healthcare companies. For more information, please visit

The Sr. Product Marketing Manager (HCP) role will be responsible for supporting the launch and market adoption of a new multi-cancer detection product for GRAIL with health care providers (HCPs) by building positioning and messaging that communicates the value proposition of GRAIL's product offering for the early detection of cancer.

You Will:

• Understand the evolving healthcare landscape of early cancer detection and its role in primary care. Serve as the voice of the customer representing the priorities and needs of primary care physicians and other HCPs serving patients in cancer screening.
• Own, end-to-end, the strategy, planning and execution of marketing programs and campaigns.
• Support the development of compelling positioning, messaging and content for GRAIL's multi-cancer early detection product offering for HCPs.
• Manage external agency relationships to develop and execute effective marketing campaigns, measure performance and iterate as appropriate.
• Collaborate closely with sales, other members of the marketing team, medical affairs and other internal stakeholders to deliver educational programs (webinars, conferences, speaker programs and other) to HCPs and to facilitate a delightful product experience.

Your Background Should Include:

• Bachelor's Degree or equivalent; MBA is preferred.
• Demonstrated success marketing to HCPs, preferably in primary care, in prior roles.
• A minimum of 7 years of experience in product marketing in the US healthcare market. Launch experience preferred.
• Strong understanding of key stakeholder roles and existing referral patterns in the US.
• Experience developing marketing strategy and crafting campaigns and content targeting HCPs.
• Experience diagnostics or medical devices preferred.
• Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.
• Demonstrated track record of getting things done and growing responsibility over time.
• Ability to effectively manage multiple competing priorities.
• Strong interpersonal, organizational, analytical, communication and presentation skills.
• Willing and able to travel as needed.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

GRAIL, Inc. and its affiliates and subsidiaries ("GRAIL") does not accept any liability for fees for resumes from recruiters or employment agencies ("Agency"), without a binding, written recruitment agreement between GRAIL and Agency describing the services and specific job openings ("Agreement"). GRAIL may consider any candidate for whom an Agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the Agency, unless an Agreement is in place. Any email or verbal contacts with any person within GRAIL is inadequate to create a binding agreement. Agencies without an Agreement are requested not to contact any hiring managers of GRAIL with recruiting inquiries or resumes. Agencies interested in partnering with GRAIL may contact GRAIL's HR Department through our Customer Service team .