Senior Product Manager, Rare Disease Marketing

Cambridge, MA, United States
Apr 05, 2021
Required Education
Position Type
Full time
Senior Product Manager, Rare Disease Marketing

Ipsen Biopharmaceuticals Inc.

Job Description:

The Senior Product Manager has a major role in the design, development and execution of marketing strategies for assigned product(s) and assigned customer segments (i.e. HCPs incl. Nurses, Caregivers and Patients).

The development of short / mid / and long-term strategies, annual brand plans, tactical plans and related measurement activities in rare diseases is complex and involves several internal functions as well as external partners. As such, the Senior Product Manager requires scientific acumen, strong knowledge and application of marketing disciplines, as well as effective leadership skills to ensure best in class execution, superior collaboration and effective decision-making. The Senior Product Manager is a senior member of a team of marketing professionals and regularly interacts with senior management and others across the company.

Incumbents in this role, as all other employees, are fully accountable for compliance with all laws, regulations and policies that govern the conduct of Ipsen activities.

Main Responsibilities

Responsibilities will include, but are not limited to, the following:
  • Play a major role in the development & implementation of creative/innovative, patient-centric and appropriate brand marketing strategies and plans that are fully integrated across the team to ensure seamless execution
  • Significant impact on the achievement of all the commercial KPIs associated with assigned brands. Identify potential significant - positive or negative - deviations as early as possible and provide management updates. When course correction is required recommend or make adjustments with a sense of urgency
  • Ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, managed care, reimbursement, business analytics, Legal, Regulatory and Compliance as well as others in and outside the Business Unit to appropriately meet or exceed brand objectives
  • Develop and deliver clear and comprehensive business reviews as required
  • Support the coordination of all required resources - internally and externally - to ensure effective and seamless achievement of goals. Includes managing third-party/external vendors to support plans and activities, e.g effectively manages third-party firm performance through all stages of delivery
  • Work closely with Business Unit leadership and to contribute to the development and realization of Business Unit vision and plans
  • Act in full compliance with all laws, regulations and policies
  • Utilize only approved resources and messages to meet goals and targets

As a Senior Product Manager focused on Rare Diseases, the incumbent is expected to have, develop and apply the following functional competencies to a medium level of proficiency:
  • Market, Disease and Product Knowledge
  • Business Analytics and Insights
  • Customer Understanding, especially Patient
  • Strategic Marketing
  • Operational Planning and project management
  • Incumbents should have, as a minimum:
  • Customer Engagement
  • Bachelor's degree
  • MBA preferred
  • Biopharma commercial leadership at least 6 years, including at least 3 in marketing or marketing-related functions in rare or specialty areas
  • Previous experience in supporting development and execution of brand strategic and tactical plans
  • Demonstrated abilities to interact with internal stakeholders across functions, including senior leaders across the organizations
  • Demonstrated abilities to interact with external stakeholders, including medical thought leaders, organized patient organizations, and others
  • Proven track record for consistently meeting or exceeding quantitative and qualitative targets.

Other useful information
  • Key Internal stakeholders: Rare Disease Franchise Head, Head of Marketing, Rare Diseases, , Head of Medical, Rare Diseases, Global Rare Disease BU team, HR, Legal, Compliance, Patient Advocacy, Regulatory, Medical, Safety, Finance, IT, Business Operations, Value & Access, Communications, Tech Ops, Clinical Ops, Global
  • Key External contacts: Thought Leaders, , Patients, Caregivers
  • Financial budget:
  • Number of direct reports:
  • Travel: +/- 25% Domestic and International may be required

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.