Associate Director, Customer Insights

Location
Sleepy Hollow, NY, United States
Posted
Mar 20, 2021
Ref
24133BR
Required Education
Other
Position Type
Full time
The Associate Director, Customer Insights will be accountable for the design, implementation, and analysis of the primary research studies in order to assess customer needs and to gather insights about healthcare markets. The person in this role will skillfully utilize market research tools and techniques to assist Marketing and Market Access teams in the development of commercial strategies. This position requires broad expertise in study design and interpretation as well as a broad understanding of secondary data tools and analyses. This role will craft and execute research and analyses to support the development of commercial assets, as well as develop and handle market research plans and budgets. This individual will analyze competition and identify potential marketing opportunities and threats, as well as participate in forecasting products and markets.
This role will have responsibility to develop a comprehensive understanding of disease states and will be accountable to apply that understanding to the creation of a fully coordinated market research plan capable of supporting a brand strategy.
Responsibilities:
  • Responsible for conducting market research studies to assess the needs, behaviors and attitudes of key customer groups.
  • Translation of business issues and questions into concise market research objectives and market research studies with clear and specific results.
  • Responsible for identifying and addressing brand issues and for handling all market research projects in support of the brand strategy, product promotion, and evaluation of new market opportunities.
  • Identification of current and future product, market, and customer information needs through primary and/or secondary market research.
  • Determines plans by which to measure performance against critical success factors.
  • Selection and management of market research suppliers to execute and analyze research results.
  • Interpretation of the results provided by consultants and suppliers and presentation of findings and insights to business teams and members of senior management.
  • Build collaborative relationships with internal partners in Commercial Marketing and Sales leadership, Market Access, Finance and Planning, Program Management, Medical Affairs and Business Development.
Requirements:

BA/BS preferred and a minimum of 10 years of experience in Pharmaceutical, Biotech, or healthcare industry with specific experience in market research, survey design, data analysis (including secondary data), managing suppliers and presenting results.
  • Strong and proven knowledge of Secondary Data (US and Global) tools and ability to utilize these tools to answer business questions.
  • Experience working in an alliance setting.
  • US and Global market research experience.
  • Strong experience conducting studies among Patients, Healthcare Providers, and Payers in a healthcare/ pharmaceutical/ biotech setting.
  • Proven ability to effectively run multiple projects in a fast-paced, demanding environment.
  • Ability to translate sophisticated findings and insights from research studies into meaningful recommendations for business teams.
  • Biologics/ injectable agents experience a plus.
  • Ability to travel 15-20%
Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides amazing benefits including health and wellness programs, fitness centers and stock for employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.

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