Sr Manager, Marketing Drug Substance CDMO

Gaithersburg, MD, US
Mar 11, 2021
Required Education
Position Type
Full time
Those who join Emergent BioSolutions feel a sense of ownership about their future. You will excel in an environment characterized by respect, innovation and growth opportunities. Here, you will join passionate professionals who advance their scientific, technical and professional skills to develop products designed-to protect life.

I: Job Summary
As a key member of the Marketing & Customer Experience team, the Sr. Manager, Marketing is a key contributor to the Contract Development & Manufacturing (CDMO) business unit's market / brand awareness and image, responsible for driving the CDMO lead management process through qualification to proper hand off to Sales & BD. The individual is responsible for driving results in a fast- paced environment by implementing multi-channel marketing for the Biologics Drug Substance CDMO business in all spectrums of media. This includes inbound/digital lead progression, marketing effectiveness tracking and reporting, tradeshow and event management, strategic targeting and segmentation, maintenance of marketing systems and processes, vendor relations, website management and external communications. This person will interact with internal and external clients and requires independence as well as creative thinking and teamwork.

II: Responsibilities (Include key responsibilities only. This is not be an all-encompassing list)
• Lead multi-channel marketing campaigns for the Drug Substance (DS) CDMO business while remaining aligned with enterprise goals and global communications team.
• Develop and implement marketing collateral and communication materials to effectively educate the market and promote Emergent.
• Build and manage content rich editorial and digital calendars including social media and webinars that remain on brand and aligned with global communications initiatives.
• Assist in developing and executing the display aspects of the Emergent brand including design, layout, construction and display of graphics for booth exhibits.
• Initiate and manage the development of new DS offerings and content including presentations, white papers, interviews, video and photo assets, and thought leadership, in collaboration with commercial development, sales and business development.
• Research and recommend targeting approaches for appropriate markets, segmentation and cross-functional initiatives.
• Manage the design and consistency of CDMO webpages for DS, focused on continuous improvement of usability, design, content and conversion of leads to fill the sales funnel.
• Support and improve organic search SEO/SEM performance based on click through rates, traffic and conversions through email, social media, inbound marketing and advertising campaigns for Drug Substance. Track, measure and analyze ROI.
• Act as main point of contact and customer facing resource for CDMO brand and identity
• Support sales initiatives, maximizing inbound traffic by qualifying leads based on set parameters, passing along qualified contacts and opportunities to sales.
• Promote awareness of the Drug Substance technologies and customer service excellence through appropriately timed hand-off of qualified opportunities.
• Educate colleagues and build proficiency of Emergent's CDMO service offerings, related to Drug Substance development and manufacturing.
• Maintain a working knowledge of overall company capabilities to drive collaboration across and within business units
• Comply with Emergent CDMO sales operations and reporting processes and tools
III: Education, Experience & Skills
• BS/BA, in biology, marketing, journalism, health-related or technical field.
• 7+ years of experience in CDMO biologics marketing or related field.
• Experience in the healthcare/life science industry with customer facing or customer management experiences, preferably in sales or marketing.
• Proficient with sales and marketing automation tools such as Hubspot and Salesforce
• Experience with design and video applications a plus (InDesign, Illustrator) Skilled in Microsoft Office (Outlook, Word, Excel at the least). Being familiar with Project and clinical study and data management systems a plus.
• Organize/coordinate, analyze/interpret, problem solve, make decisions, supervise, plan, communicate, prepare written communications, and prepare transaction documents.
• Work in multiple locations; up to 25% is anticipated.

There are physical/mental demands and work environment characteristics that must be met by an individual to successfully perform the essential functions of the job. This information is available upon request from the candidate.

Reasonable accommodations may be made to enable individuals with disabilities to perform all essential functions.

Emergent BioSolutions is an Equal Opportunity/Affirmative Action Employer and values the diversity of our workforce. Emergent does not discriminate on the basis of race, color, creed, religion, sex or gender (including pregnancy, childbirth, and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, age, national origin, ancestry, citizenship status, marital status, physical or mental disability, military service or veteran status, genetic information or any other characteristics protected by applicable federal, state or local law.

Information submitted will be used by Emergent BioSolutions for activities related to your prospective employment. Emergent BioSolutions respects your privacy and any use of the information submitted will be subject to the terms of our Privacy Policy .

Emergent BioSolutions does not accept non-solicited resumes or candidate submittals from search/recruiting agencies not already on Emergent BioSolutions' approved agency list. Unsolicited resumes or candidate information submitted to Emergent BioSolutions by search/recruiting agencies not already on Emergent BioSolutions' approved agency list shall become the property of Emergent BioSolutions and if the candidate is subsequently hired by Emergent BioSolutions, Emergent BioSolutions shall not owe any fee to the submitting agency.

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