Senior Director, New Product Planning - Marketing

Location
Sleepy Hollow, NY, United States
Posted
Feb 28, 2021
Ref
23037BR
Required Education
Bachelors Degree
Position Type
Full time
The Senior Director, New Product Planning, Marketing will be one of the commercial leaders for assigned pipeline assets. This includes driving the commercial perspective on all internal teams, including the development team, and effectively communicating with and gaining alignment from senior leaders on future direction. In addition, the Senior Director is accountable for providing strategic leadership and cross-functional direction to successfully drive the global commercialization activities for assets. The role may include assets in multiple Therapeutic Areas. Finally, the Senior Director will prepare pipeline assets for transition out of New Product Planning into a Franchise.

  • Lead the global commercial development and execution of strategy for assigned assets that optimize the commercial value of the lead indication, as well as future indications by developing global launch plans, long-term disease strategy and revenue forecasts.
  • Provide strategic leadership, as well as represent the commercial perspective on the development teams
  • Provide commercial direction and decision making at all stages of development; including proposed markets, positioning, forecasting, pricing strategies, Phase II/III/IV projects, life-cycle management, pediatric development and scientific / promotional communications
  • Develop and lead annual budgets, long range plans and determine the best allocation of global resources for the brand/indication.
  • Works with legal, regulatory, medical affairs, corporate communications, clinical development, & translational medicine to ensure global alignment of the proposed strategy.
  • Work with Market Access and HEOR to develop differentiation strategies and value proposition to secure market access
Job Requirements
  • Ability to lead strategically, drive performance, build alignment, advise, negotiate, and collaborate.
  • Strong science background with deep knowledge of various disease areas
  • Ability to understand, work with, and provide commercial input to all functions within the project team
  • Effective communication, both written and oral, at all times. Experience in delivering sophisticated messages to internal and external customers with a track record of influential presentations
  • Strong executive presence and ability to connect with senior leadership both internally and externally
  • Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in sophisticated, constantly evolving environments
  • Strong project and process leadership skills, along with the ability to work on multiple tasks, and to efficiently prioritize
  • Ability to conceptualize and articulate a vision for self and brand that energizes all areas and partners
  • Proven teammate with ability to navigate cross functionally
  • Ability to work well with, influence and provide direction to multiple functions as part of the global disease team
  • Ability to lead cross-functional commercialization team (market research, market access, forecasting, commercial operations, strategic intelligence, medical affairs, HEOR, finance, product communications, and regulatory).
  • Strong analytical skills
Requirements:
  • Bachelor's Degree Required with strong preference for scientific background, MBA preferred.
  • Minimum of 15+ years of pharmaceutical/biotech experience with 12+ in marketing role required.
  • Significant experience in both inline and pipeline marketing required.
  • US and Global marketing experience required.
  • Previous product/indication launch experience required.
  • Experience with US marketing and pre-approval planning of drugs is required, preferably biologics.
  • Proven track record of commercial success in positions with dynamic responsibilities.
  • Previous experience in marketing/new products marketing leadership role required.
  • Previous experience with successful partnerships with both R&D and Commercial.
  • Sales and/or sales management experience preferred.


Does this sound like you? Apply now to take your first steps toward living the Regeneron Way! We have an inclusive and diverse culture that provides amazing benefits including health and wellness programs, fitness centers and stock for employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process. Please contact us to discuss any accommodations you think you may need.

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