AbbVie

Sr Manager, Search Engine Marketing

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Feb 23, 2021
Ref
2102890
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Sr. SEM Manager

If you live and breathe all things Digital, then we want to talk to you!

Allergan Data Labs is on a mission to transform the medical aesthetics business at Allergan, one of the largest pharmaceutical companies in the world. Allergan aesthetic brands are iconic, household names and include Botox, CoolSculpting, Juvéderm among others. AGN Data Labs is well positioned to disrupt the multibillion-dollar aesthetics market, infusing cutting edge technology, digital marketing mastery and some of the best data scientists in the world. This is an amazing opportunity for a candidate that has a passion for digital marketing. If you want to be a part of an industry-defining team, then we want to hear from you.

Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.

Position Overview

The Sr. SEM Manager will play critical role on the team; in addition to building and optimizing paid search campaigns, s/he will assist in the creation and implementation of digital campaign strategy, and analytics analysis. This individual should be highly collaborative, as they will be working with various internal team members and partners as well as getting buy-in from key stakeholders. This person will support B2B and B2C programs. The ideal candidate will have a strong track-record demonstrating how s/he has successfully taken ideas from inception to completion.

Main Areas of Responsibilities
  • Support Department across all facets of campaign management, including campaign set up, execution and analysis


  • Manage paid user acquisition efforts to help facilitate quality audience growth across the Allergan Aesthetics portfolio while minimizing costs across multiple paid channels


  • Devise targeting and retargeting strategies to drive paid online traffic and acquisition to O+O brands through digital media channels


  • Hands on experience with paid media tools like Google Marketing Platform, Google Analytics, Google Ads, Microsoft Ads, and SEMrush


  • Directly responsible for set-up and execution of SEM campaigns including in-depth keyword research, ad set structure, ad copy, campaign experiments, landing pages and campaign optimization


  • Track, measure, and analyze performance of multiple digital advertising campaigns, including creating detailed performance reports, campaign insights, recommendations and rationale for optimization strategies


  • Ensure proper integration of all campaign assets including creative, landing pages, ad trafficking, pixel placement and ad tracking


  • Work directly with internal and external ad servers, vendors, and internal stakeholders on all elements of campaign management.


  • Measure and report on Department KPIs and quality measurements to ensure campaigns are meeting or exceeding delivery goals while increasing ROI and revenue


  • Support Department in onboarding and launching new client campaigns including coordinating with external partners and internal departments for deliverables and information needed to execute campaigns .

Qualifications

Ideal Candidate Skills/Qualifications:
  • Bachelor's degree in marketing or business discipline
  • Must be knowledgeable about CPA focused campaigns
  • 5+ years' experience in digital marketing
  • Significant experience with digital advertising platforms including Google Analytics, Google Ads, and Microsoft Advertising
  • Strong understanding of paid social, display, and video advertising; furthermore, how paid search compliments these efforts
  • Excellent Microsoft Excel and PowerPoint skills
  • Great interpersonal skills, with an easy ability to coordinate and communicate with internal departments and external partners
  • Great written/verbal communication with an ability to articulate digital functionality and concepts into laymen's terms for inexperienced clients and partners
  • Excellent project management and task tracking skills
  • Strong ability to work independently, be proactive about campaign management, departmental improvement, and market advancement
  • Creative problem-solving skills with a desire to always find a successful solution
  • Ability to prioritize tasks independently, as well as flexibility to adjust quickly to changes in priorities from external forces
  • Strong work ethic and commitment to excellence in their individual performance and their team's performance

Significant Work Activities
N/A
Travel
No
Job Type
Experienced
Schedule
Full-time
Job Level Code
IC
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.