AbbVie

Associate Product Director, Eye Care Surgical

Employer
AbbVie
Location
Irvine, CA, United States
Posted
Feb 20, 2021
Ref
2101876
Required Education
Bachelors Degree
Position Type
Full time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .

Job Title: Associate Product Director

Division/Functional Area: Glaucoma Surgical , Eye Care

Reports to: Director, Glaucoma Surgical

Department: Marketing, US Eye Care

Location: Irvine, CA

Job SUMMARY:
The Associate Product Director, XEN®, is responsible for assisting with the tactical execution of the U.S. marketing initiatives for the Glaucoma Surgical platform. This role's key responsibilities are to assist with the development and execution of strategic marketing plans that contribute strong growth to the business and drive category leadership. Collaborating closely with internal stakeholders, field sales and customers, this person assists with product positioning, key messaging and brand strategies to drive overall growth. This person will manage various marketing programs (including media, non-personal promotion, rep delivered promotions and professional marketing) for the franchise and will coordinate closely with clinical training and sales training to ensure clinical and sales effectiveness.

Main Areas of Responsibilities:
  • Develop key marketing materials including digital selling tools, brochures for HCP personal, fulfilment and non-personal promotion.
  • Present, lead, and negotiate pieces through the legal, regulatory, and medical review process
  • Provide brand support for national and regional congresses and society meetings.
  • Coordinate with clinical training team to develop and implement tools and processes to drive surgeon training effectiveness.
  • Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance
  • Develop effective working relationships with sales force, key physicians, brand teams and executive leadership. Stay abreast of industry trends in glaucoma, anterior segment and eyecare.
  • Collaborate and maintain a high level of communication with cross-functional partners
  • Responsible for budget coordination and management
  • Ability to travel up to 30%


Supervisory responsibility: (if applicable)

KEY DUTIES AND RESPONSIBILITIES: Describe scope: % of Time or Importance
Customer Focus

20%

Analytics and Budget Management

15%

Promotional Mix

20%

Project Management

45%

Qualifications
job QUALIFICATIONS (MINIMUM REQUIREMENTS):
The requirements described in this section are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Education and Experience
  • Bachelor's degree from an accredited institution required; Master's degree from an accredited institution preferred
  • Minimum 5 years of specialty sales/marketing experience required
  • At least 3-5 years product management experience in direct to physician marketing preferred
  • Healthcare industry experience with an established track record in managing industry-based marketing functions

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
  • Analytical skills
  • Strong organization skills and ability to manage multiple initiatives simultaneously
  • Ability to execute key strategies and initiatives
  • Physician/KOL relationship experience
  • Ability to work across multiple stakeholders
  • Strong creative and conceptual thinking skills
  • Clear communication skills, both verbal/presentation and written
  • Strong interpersonal skills
  • Financial/budgetary experience

Ability to travel

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 10 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
IC
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.